Online Casino Brands 32 Red, Roxy Palace And Unibet Using AI To Improve Gaming

More than 10 years ago, when I started writing about the online gambling industry, markets and operators were going through some major changes.

The online casino operators that wanted as much revenue as possible in the shortest amount of time didn't last long. They surely made crazy profits while they lasted. But they were so greedy that eventually the tide turned against them.

On the other hand, there were many legit operations with user friendly brands that knew from the beginning that players are their most valued asset. Instead of extracting every possible penny out of them, they decided to self-regulate and look after their customers.

This past October, a bunch of casino experts held an online conference to discuss how AI can be used to improve player safety and sustainability. You can watch the entire sessions and a review of the Safety Gambling Conference.

As an example, the legit casinos have multiple ways to identify if a person has a problem with gambling addiction. When the flag is raised, the casino escalates the situation and the player is warned about their playing habits. In many situations this can result in a ban from the casino.

Legit brands such as Spin Casino (formerly Spin Palace), Jackpot City, Royal Vegas, All Slots, Jackpot City, 32 Red, Roxy Palace, Betway and Unibet, among others, have been doing these for many years.

Some casino games are more prone to problem gambling than others. For example, it is more likely that a player will develop a gambling problem playing online slots (which in New Zealand and Australia are known as online pokies) than playing other casino games such as poker or blackjack.

Below are the 3 main takeaways of the conference:

Takeaway 1: While AI can definitely be used to improve player safety, it is not a replacement for human to human interaction. Online casinos know they need to invest in well-trained support teams.

Takeaway 2: Casino operators should educate their players about responsible gambling.

Takeaway 3: Operators are already using AI, but this should be disclosed more clearly with all parties involved.

The conference ended with Kindred Group's commitment to working towards a safer and more secure gambling environment for their players.

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Created on Nov 10th 2020 16:23. Viewed 187 times.

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