On Page and Off Page SEO Techniques To Rank On First Page

Posted by Ethon Technologies

Web Marketing & E-commerce

Jul 12, 2016

939 Views

Google changes its algorithms numerous times each year, making it troublesome for advertisers

to realize what's wrong in terms of creating a strong SEO strategy.

It's imperative to be at the front line of the business and guarantee all that you execute for

your organization or customers is compelling yet protected.

On Page SEO Techniques

* Have a solid technical site structure and user navigation

* Make sure your information architecture is logical

* Link internally within body content

* Apply mobile responsive design

* Include local identifiers and consistent NAP (Name, Address, Phone Number)

* Implement structured data mark-up

* Post regular, newsworthy stories

* Publish consistent, thought-provoking content

* Include visible trust signals like partner logos and SSL certifications

* Apply engagement focal points such as large social share buttons

Off Page SEO Techniques

* Spend time building relationships and networking

* Acquire guest post opportunities by leveraging your network

* Use a combination of mid-to long tail and branded anchor text in your off-site content

* Get customer reviews on Google+ and review platforms

* Make sure your NAps (Name, Address, Phone Numbers) are consistent in directory listings

* Push your social signals by becoming more socially engaged with your audience

* Stay active on authoritative blogs and forum comments

* Give testimonials where it makes sense to, in return for branded links

* Purchase credible, followed backlinks carefully

* Find trusted sources to buy nofollowed advertorial links

* Invest heavily in visual content creation and distribution