Officeworks, The Biggest Office Supply Store In Australia Today

If you are somewhere in Australia, where will you go if you want to find school and office supplies not only with high-quality items, not only with lower prices but even with almost every-day discounts and promotions? OFFICEWORKS can offers you what you are needs, in terms in homes,schools and office supplies, they can give you more variety of items that you may need. And many of individuals here in Australia purchased thier products. In the year 1990 when Coles Myer started the company operations. If America has Office Depot, then, Australia has Officeworks. This largest retailer store in Australia for office and home and school supplies started in the suburb of Richmond in Melbourne in the year 1994.

Because it was getting bigger during that decade, in 1999, Coles Myer purchased an IT retailer, Harris Technology. Since then, Coles Myer also included computers as one of their popular products when it comes to physical and virtual selling. With the advent of the internet, this store has seen better days and in 2011, it already has more than 139 retail stores all over Australia. In June of 2013, it already has 150 stores nationwide.

In the year 2008, the companiny came up to the idea of rebranding itself. They modify their logos, uniforms and also the name of their department stores, and also created a new slogan, “Lower Prices Everyday”. And giving them pride as one of the biggest store that offers good quality products at same time offers a low priced in their major products. Because of branding, it positioned itself as a low-cost warehouse which is almost akin to Bunnings Warehouse which is actually its sister company. When it introduced its new slogan in public, they have this goal of beating any competitor’s price of the same item by as much as 5%. This chain of stores is also environmental-friendly. As they found out that their paper supplier was illeaglly logging trees from the forest of Indonesia they make an advocacy to become an eco-friendly store.

Officeworks is not just a company that sells these low-priced yet high-quality brands of school, office and home supplies. It is also very concerned about the environment as well. It focuses on environmentally friendly products and services, sustainable business operations and environmental awareness making itself as one of the best advocate for a cleaner and greener environment. It also prided itself with a money-return policy. And if ever you purchased a product from their strores and found out that it is not fit to your needs or having deffects, you can surely return it to their store and avail its replacement as long as the warranty of the product is null and void and the policies has been follow.

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