Off Page SEO Tips for new beginners and bloggers - Digital Marketing
In Digital Marketing as we all know nowadays SEO is very much important for websites for increasing the page rank in a search result page and therby getting more traffic.For successful SEO two main factors in SEO are very much important they are as follows :
1) Off-Page SEO.
2) On-Page SEO.
Off-page seo is the technique in which you work off your websites for e.g. link building,social ,social media marketing,article submissions,directories submissions,forum posting,and guest blogging and all.While off page SEO optimization you never make use of website for any corrections or for any updates you just use the link of the website to promote the websites in blogs,social media sites.
Some points to be considered now in Off Page SEO are :
1) Website should be mobile friendly.
As of now every one has started using their phones to search any websites / products in the internet.Therefore,Google is also giving more importance to the mobile friendly websites only.But earlier it was not an issue ,it was limited to only responsive website,but now as Google updated its algorithm due to increase in the number of mobile users.Thus,you have to first fully optimize your website for mobile friendly environment.It includes website's mobile loading speed and time taken for page loading.Google offers a free online tool for testing to see weather your website is mobile friendly or not ?
2) Content should be well optimized.
Content is the king.If your content is not interesting or not good for reading then its of no use,people will not like your content and there will be less traffic for your website.So make your content great and superb to read,should not be copied content from other website,should be free from plagarisim.So try to concentrate more on your quality of content,and try to ensure that your content is best and worth sharing with public.
3) Link Building is good but don't just focus on it.
As of now Google is giving less priorities to link building because of black hat seo techniques of link building.Try to focus on more natural backlinks which can be generated by writing quality content for your respective website.Blog commenting,guest blogging,article submission can only help you to a limited extent only.
4) Include Images to your Blog or Website.
As images are more catchy then the words written.Include images and optimize them for search engines make use of tag in images.You can increase the conversion rate to 70% by including a good images about your products / service.Try to optimize your image with all the properties available by including keywords and links to the image.
5) And Don't Expect Quick Results.
In off-page seo try on concentrating on off page seo jobs without expecting a very quick result from it.Just focus on developing a good strategy for off page seo.Focus on gaining attention from social medias of your products and get traffic from it.
Thus,with the help of SEO you can create an online identity for your business soon!
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