Now Is The Perfect Time For Pizza
The pizza and
takeaway market in Australia is a 4 Billion dollar industry with an annual
growth of 3.3 percent. Recently, this trend has been evolving to a much higher
growth rate as consumers' tastes are changing, and the Pizza industry is
meeting these new challenges with innovation. What makes pizza an excellent
growth product in Australia and other countries is the fact that it is a volume
business with little overhead per product. From a sit-down shop to a delivery
model, pizza and related takeaway foods are a booming industry that will
continue to grow, making it the perfect time to get in on the ground floor.
Franchise
or Go It Alone
By far the
easiest way to penetrate the pizza market is by engaging with an existing
franchise. Most franchises will assist in setting up the shop, getting the
necessary materials and will supply the raw materials needed to produce their
product. The downside to working with a franchise is that you are making their
product and thus have to rely on the main company to provide the guidelines. By
contrast, taking a go-it-alone approach puts more risk on you, the business
owner, but has the alternative off allowing you to be innovative and/or provide
a different product. This can be an important distinction considering that
there are many different variations possible in both pizza and related
takeaway.
More
Volume
Pizza and
related takeaway are a volume business relying on the more customers to
purchase the product than pricing on a per product basis. Pizza lends itself to
this business model because the individual products, while producing a
relatively small margin per unit and when considered on overall daily sales,
produce a significant profit margin and thus a much higher ROI that would occur
on a per product basis. Considering that consumer tastes are moving to a more
healthy option, this gives the pizza and takeaway providers the option to add
premium ingredients and still maintain a relatively intact margin per product
while drawing more attention and hence sales due to a healthier product.
Takeaway
The same
concept avails itself to other products than pizza. Takeaway, normally
associated with pizza shops, such as sandwiches, bread products and desserts
are also low cost, high-margin items that can provide a decent ROI and lend
themselves to the volume business model; thus, allowing a pizza shop to provide
other options that further attract consumer interest. An interest that can be
turned into more and more repeat customers and thus improving the overall
business. Again, this applies to both static shops and delivery shops.
Of course, it takes a shop to provide pizza, and real estate prices are one area that requires a significant investment by the business owner. Finding a Pizza shop for sale is easy to locate with the right broker. Bpabroker.com.au can help find the right location for your pizza and takeaway shop. They can assist you in finding a perfect business for either a franchise or a small business shop, at the right location. These professionals are experienced at understanding all the aspects that are necessary to help your business get off the ground. From demographic analysis to traffic patterns, they have many different listings to help get you the perfect location.
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