Niche Marketing

"Niche Marketing"

"Niche market" can be described as a small portion or a subset of whole market, where a specific/particular product is focused at a specific market segment or specific market needs. Therefore, "Niche Marketing" is a that type of marketing where a particular products/services are marketed to satisfy specific needs or for specific market segment.

Niche Marketing focuses on various factors like - market needs, geographical location, price range, product quality, etc. For example : promoting dress material or wardrobe for "Bride and Groom", this would be a niche marketing because it is focused on Bride and Groom only.

A niche market provides you to promote specific product or promote specific affiliated product. It takes in a niche market is having a good product, a good idea about that product and the specific people to whom it should be focused.

In simple terms, Niche Marketing means selling a particular product/services to particular type of buyer.