NEXA’s All-New Car Buying Experience

Gone are the days when you had to go out and visit car showrooms even to get a look at your favourite car. The many advancements and technological innovations in the automobile sector have introduced significant changes in the car buying journey for customers.

NEXA, the channel under Maruti Suzuki offering premium cars, is one of the prime examples of the new tech-enabled customer journey. From the first step, which is researching the available cars and their variants and exploring their features and specifications to booking a test drive, configuring the car using various accessories, and booking the car, NEXA has digitalised the entire experience, ensuring ease, comfort, and convenience for all customers.

Here are some of the major aspects of NEXA’s digital transformation of the car buying journey:

      1.  Online Research

Imagine you want to check out the available models of the NEXA Ciaz by Maruti Suzuki. Instead of heading out to a showroom, the first thing you will do is look for it online. But instead of having to depend on third-party websites offering varied information about different cars, you can straight away head to the official NEXA website, where you can explore the entire range of NEXA cars, their details, features, specifications, colour options, and more. You can also download brochures, read blogs, locate nearby showrooms, book a test drive, and do much more on the website, which is designed to offer an exemplary experience to all customers.

       2.  Images and Videos

Regardless of whether you plan to buy a Baleno, Ignis, or Ciaz picture speaks a thousand words and is always preferred over a simple list of features. You don’t have to depend on search engines to scour the web for relevant images anymore, where you’re not always sure whether the image is of the latest car model or of a previous generation model. On the NEXA website, you can check out collections of high-quality images and detailed videos of all car models, which cover the interiors, exteriors, engine, top features, and much more, to offer you a comprehensive, 360-degree snapshot of the car.    

        3.  Advanced Technologies

NEXA does not shy away from implementing new advancements and trends to enhance the customer’s buying journey. From harnessing the capabilities of virtual and augmented reality in their campaigns to creating tech-enabled showrooms with car configurators all across the country and facilitating a completely digital car buying process, NEXA has integrated a number of technology-based solutions for offering a unique experience to the modern car buyer.

        4.  Interactive brochures

Besides the conventional PDF-version brochures, NEXA also offers customers interactive car brochures that can easily be downloaded from their official website. These brochures use high-quality and well-detailed imagery that allows you to check out every aspect of the car, from its features to specifications, interiors to exteriors, and much more.

Visual appeal plays a key role when it comes to making buying decisions and that is exactly what an interactive brochure does. It has everything a car buyer would want to see or learn about, laid out in an easily accessible manner.

        5.  Petrol vs Diesel Car Calculator

Petrol or diesel? This question has been debated back and forth for years and years now. NEXA, in a bid to simplify the decision, has added an easy-to-use petrol vs diesel calculator. The calculator allows you to calculate the more affordable option, based on not only the price of petrol and diesel costs but also the running expenses over the years.

 

Bringing home your favourite NEXA car has become easier than ever before!