Newest trend on the block - Virtual Card Games!
You would have certainly been taken in by the online gaming frenzy in India if you
belong to either one of these two categories – the new generation or having
easy access to Smartphones.
Not
so long ago, card games were considered traditional.
Games like Indian Rummy were played among st friends and family on
special occasions. But with more people moving to Internet and smartphones, the
digital revolution has taken over people’s time. In fact, a recent study by
KPMG-FICCI states that India has become the second largest country in terms of Internet users. The study further
states that Mobile will be the defining medium for digital media with 435
million smartphones in use by 2019!
Riding on these two factors, some gaming companies decided to adapt the
offline world into the virtual one. One of the first Indian companies to
radically change the online gaming scenario was Play Games 24x7. It provided
the age-old favorite card game Rummy, online and on mobile with an experience
far better than in the offline world.
Sachin
Uppal, Marketing Director at Play Games24x7, says, “Card games have taken over
the online games industry in India. To break away from the monotony of a busy
life, people are resorting to their smartphones and are enjoying their favorite
card games virtually. Our aim is to provide a fun, entertaining platform to
players online and on mobile.” He further added, “Players are now taking to
Indian Rummy card game through our Android App and our mobile website.”
By
introducing a socially loved game like Rummy to the digital games world,
Games24x7 is successfully reconnecting the aamaadmi
to traditional entertainment means. No wonder that the KPMG-FICCI study has
projected Indian online gaming market to touch $800 million by 2017! Are you
aboard yet?
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