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New Digital Press at Eplot Benefits Marketing & Real Estates Companies
by E-Plot Print Printing Services in MelbourneEPLOT has taken the lead in providing their clients with the versatility of instant personalized printing with the addition of a Xerox Apeosport DocuCentre.
The primary benefit of Eplot’s Xerox Apeosport is the ability to efficiently produce high volume personalized printing. The Xerox Apeosport is equipped with variable data printing (VDP) capabilities. Using VDP, individual pieces within a print run can be customized with different images and text, greatly enhancing the relevance for each recipient. This capability is exclusive to high-end digital presses, and is one of the most exciting new technologies in print communications.
“Consumers receive thousands of direct mail every year. So we need to deliver the message across to the audience on a personal and relevant level.” Mr. John of Milano Appliances
Personalized printing on the Apeosport enables marketers to design print collateral that communicates one-to-one with their audience. This is done by pairing a database of recipient names, relevant text, and images with a design template that is merged on the fly during the printing process.
Industry sources abound with case studies of direct mail campaigns that have used VDP to achieve response rates that are eight or more times higher than the results from previous campaigns using conventional static designs.
“Our clients’ marketing departments in the financial, architectural, educational, and retail sector have been very impressed with the results they’ve seen firsthand using Eplot’s personalized printing” said Mr. Gary Lee, Bureau manager.
EPLOT is a Melbourne based printing centre that specialises in large format plan printing, poster printing, laser printing and display solutions. EPLOT also house a high end graphic production plotter which uses UV pigment inks to produces outstanding colour posters for marketing and presentation. EPLOT continues to expand its equipment to meet the ever increasing demands of its clients.
For additional information on Eplot’s personalised printing please contact Wiley Lee or visit http://eplot.com.au/.
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About E-Plot Print 
Printing Services in Melbourne
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Created on Apr 6th 2019 00:31. Viewed 240 times.
