Your website's blog is
pretty much the best way to increase traffic when it comes publishing quality
content. It also requires a market strategy to plan and execute blog marketing
which forms an integral part of content marketing. Unless your blog is available
to visitors, your content will not earn you traffic. Here are a few suggestions
below:
·
Understanding
your audience
Analyzing
the right personas is a critical step towards attracting visitors towards your
blog. As we move a step further, we gather information of who are reading or
have actually subscribed our blogs. By developing this process, write content
which they are interested so that we can keep our viewers engaged.
·
SEO friendly
content
Though Google
always encourages content to be user-oriented than the search engine, a little
meta description and meta keywords will certainly help for search engines to crawl
the blogs we publish. However, we also need to follow the practice of White-Hat
SEO to avoid getting our sites penalized.