Must Read SEO Tips Primarily Designed For Orthodontists

As per the latest search from ADA Health Policy Institute, around 95% of the Americans actually believe that oral health is quite essential for the overall health of people. Right now, charcoal powder and teeth whitening kits are gaining quite some popularity among masses. No matter how much you invest money on these items such products can never replace a dentist. So, holding a dental unit is not enough. You have to learn ways to drive some more patients towards your business and revenue will shot up in medical practice in no time.

If you are associated with a dental practice, one major and constant need is to get more clients and patients towards your practice. How can you possibly come across such patients? Around 90% of people are now using search engines to find localized businesses within their working areas. Moreover, 93% of their online experiences start with a Google search. So, the calculation means that potential clients are currently using the same medium for searching for some of their trusted local dentists.

In reality, people are using search engines more and more these days. They use it for finding vital information about medical experts, like dermatologists, dentists, orthodontists, and more. Now the main question is whether searchers will find your dental practice while using keywords adjacent to your dental procedure. If not, then you are already losing business. So, you need to work on your ways to optimize a website and other online practices for the search engines. If you want to know how then get answers fromTayloright here. Experts will help you understand the norms and will cover it on your behalf for the best help.

Understand proficient user intent for the targeted keywords:

During early optimization days for search engines, it is always easier to just rank pages towards the higher scale. You can easily target a keyword with higher search volumes and then add keywords as many times you want. But, this stage can get you into trouble. It is because Google is quite smarter, mainly with its introduction of Rankbrain.

·         Competition is now getting stronger. It means other then the traditional metrics related to a keyword that you perceive from keyword research tools, you have to understand the user intent behind the keywords you plan to target.

·         Now, what is user intent? It is mainly a reason on why a user is searching for a particular keyword in the search bar of Google. Keywords are mainly grouped into 4 major types, depending on user intent.

·         The first one is navigational keywords, which people use whenever they are searching for specified pages online. In case, the searcher puts your practice name up for the search, then that’s what you call a navigational keyword.

·         Next stop you have the informational keyword. Searchers use these keywords whenever they are looking for valid information on any particular topic. For example, if anyone searches like “how to use teeth whitening kit at home” he or she is actually looking for information.

·         The third one on the list is the commercial keyword. It shows that the customers are soon to be spending money but they are actually not ready. They are still working hard to settle on any choice.

·         The last one in this lot is the transactional keywords, which will show that the searcher is all set to spend money and looking for the best deals. Some keyword searches are like “get a dentist,” “place to treat fractured teeth” and more.

·         While targeting any form of a keyword, it is important to understand why the searchers are searching for it and you have to meet the searchers’ intent. If you try, you can put the keyword into Google search box for checking out on the results. It helps in providing you with an insight into what searchers are looking for.

Create a proper website structure:

Google is here and would like you to send users to a website where they might have a proper user experience. Remember that a website with poorer user experience will definitely lose visitors as they can always enjoy a great content. For making the website easier for your visitors to navigate and understand, you have to focus on a proper website structure. For that, it is vital to understand the actions you need to take.

·         Always try to make navigation easier. The best practice is here is to have web pages easily accessible in not more than 3 clicks. If the visitors have difficulty in accessing pages, it might lead to a higher bounce rate.

·         On the other hand, you might lose users before they can even take any action. There are certain considerations to follow while creating a website structure. Do you have single dental practice or have units covering various cities? What about your URL structure that makes it easier for visitors to understand your page? Remember to answer these questions first.

·         With a better web structure, it becomes easier for visitors to use your website. In the same way, you can reduce the current bounce rate and increase time on site. These positive signals are what you need for helping your rank higher.

·         Google has further specified it beforehand that website speed is one major ranking signal on both mobile devices and desktops. Users will never like slow loading websites and that leads to a higher bounce rate.

·         In one major study, it was found out that the probability of user bouncing from one website to another has hiked up to 32% if the website takes more than 3 seconds to load.

·         Then what will be the steps to address? At first, you need to know the speed of your website. For that, you can use tools like Pingdom, Google Pagespeed Insights, or even GT Metrix. The tools provide you with details of web speed and how you can improve it.

·         You have to use a faster web host. Try compressing videos and images to reduce size. Remove all the unwanted codes and plugins, and use AMPs from Google.

Following these steps will not just improve Google’s search, but will ensure you have the best website for your dental business.