Mobile Website or Mobile App Pros and Cons of Both

By the emergence of mobile apps there are many talks and conversations have been seen in last 6 months in respect to its advantages and disadvantages and impact on mobile websites. No doubt, mobile website has its own importance and good and bad aspects but then people are more likely to use their handheld devices rather than their heavy assets like laptop, computer, etc.

So, here is a review of the advantages and disadvantages of both a mobile application and mobile website to understand both concepts clearly along with their small definitions.

Mobile Application  

Mobile apps are especially designed for mobile devices to run different application. The user downloads the variety of apps as per their requirement and interest.

Mobile Apps

Advantages:

·         Apps are fast and easy to access

·         Contain much content regarding its media location of user/GPS functionality

·         Less time taking

·         User can track the actions or analyze its usage

·         Capable to generate new concept for users

·         Generates revenue

Disadvantages:

·         Designed for particular platform such as iPhone, android etc

·         Cost of development can be high or low as per its concept

·         Marketing cost can be high to gain popularity and reach target customers

·      Life expectancy is not fixed as user can download or delete the app as per preference and need

·         Updates and upgrade notification often reaches to the users

Mobile website

A mobile website has been designed for mobile devices so that the user can access the desired website through mobile internet on any mobile device.

Advantages:

·         Wider reach: Through mobile web users can access website anytime

·         Always appear in search results

·         Offers standout position among the competitors as few entrepreneurs have mobile website

·         Give appropriate branding for business

·         Generate traffic on your website

·         It lasts with you for as long as you are in business

·         Analysis is possible

·         It is affordable

Disadvantages:

·         iPhone is not perfect for flash

·        Not looks like a bookmark to be found quickly.

Mobile site being in demand from past many years, every business want two site to develop one for desktop and other for mobile but soon after android came into existence all demand migrated to android mobile application development. Now every mobile user can be found using apps and slowly this mobile website will get vanish as new technical term arrived “responsive design”. Although android changed the phase of mobile world even though it need mobile optimization for your business too as it play vital role in getting good business.