Mobile App Development: Five mistakes that mobile App Developers must avoid

Mobility is a very exciting, but requires strategic approach, profound time, and deeper understanding…

Mobile app development is growing steadily, creating more job avenues and boosting economy. Businesses all over the world are converting their staff as mobile workforce. Mobile APP developers in New Jersey, London, Berlin, Manila, Hong Kong, and in top South Asian countries are trying hard to earn the fame as best Mobile APP development company.

In the world of mobilizing business applications, where the industry is yet to set benchmark, it is more and more imperative that a mobile app development company should proceed very carefully, do experiments and slowly learn the terms of the trade. In such a scenario, mobile developers must refrain from committing any mistake, which would make the development process costly and time consuming.

Here we have decoded the five most common, yet costly mistakes that mobile app developers must avoid.

1.     Missing User-Centric Approach

Developing an app without keeping end user in mind is one of the serious mistakes. Usability testing is often over looked or hurriedly taken care of. The app is developed according to the developer’s convenience of coding and designed. In spite of handing over the app directly for use, the end users and their feedback and suggestions must be included in every developmental phase. The basic logic and flow of work must not be overpowered by the strong programming sense.

2.     Poor Design, Color Choice create Confusion

Mobile app development is different from developing a website. However, a basic rule of designing – Compatibility, should not be missed. Many apps lack compatibility across devises, screens, and browsers. For enterprise/business use, the app should be simple in presentation and navigation. Judicious use of color, optimum use of text, and right volume of information bring a consistent look to the app. The theme of the app should be supporting the brand image and offer uniqueness among the competitors. Remember a simple rule - in mobile App development, ‘C’ comes prior to ‘B’; ‘Clarity’ first, then “Beauty’.

3.     Excess of anything is BAD

This proverb holds immense significance in Mobile App development. Doing too much creates chaos. Do not build an app that is expected to everything. Deviating from the main Project Objective and creating a universal solution will kill the very purpose of the App. Be focused on the specific set of uses that have a narrow focus. Most of the successful apps do one thing well at a time. Even if a scope of integration arises in future, all the apps will make a homogeneous application, without losing their significance individually.

4.     Add Salability to the App – Include Marketing Analytics

The basic need to develop an App is hidden in its purpose. Users across the globe are in search of an App that would satisfy their specific need. If that need is properly addressed, the App is going to rock. However, in this era of cut-throat competition, missing the marketing aspect will help it survive and excel in a sea of thousands of competitors. Marketing analytics, such as intended target audience, their demography, behavior, and especially their issues must be addressed intelligently in the App. Developers should be given a clear idea of the trends and consumer demand by the marketing team as summarized from tools like Google Trends and Xyologic. Etc.

5.     Make the App Flexible

There should be some room left for flexibility. If the App is not made so flexible enough that it cannot accommodate further upgrades, it will not be a futuristic development. Changes are obvious and; hence, upgrading is a continuous activity. The Mobile App Development Company must build the App so that it can have scope to be made upgradable with browser, mobile operating system upgrade in future.