MLM software Indore Using Email marketing

Within email marketing the opening rate is one of the aspects that we measure the most and what we want to increase. Why, why send a newsletter and work on email, if no one opens the mail?

 

Therefore, in this post we have compiled 8 tips and guidelines, which by doing so, can make the opening percentage of your emails increase. Can you come with App Development Company in Canada?

 

#1. Write an attractive topic:

It is the first line they are going to read and, although there are other factors that influence the opening rate, the email issue is one of the most important.

 

The email subject should be direct, clear and preferably short. To create it in an attractive way, App Development Company in Toronto must create expectations in the reader (which, please, be fulfilled once clicked). For example:

 

• Interview with the director of KDP in Spanish

• Author indie: the director of KDP responds

 

Another useful aspect when writing headlines with a hook is, for example, using numbers, numbers or percentages, since they increase the curiosity in the receiver. In this post you have some more tips on how to write headlines that hook.

 

#2. What is the best time to send the mail?

Have App Development Company in Montreal tried changing the time or the day of sending your emails? Before setting a date and an hour and repeating this way to satiety, try sending the same email at different times, times and days to different groups. This is known as the A / B test. Sending the same email in different situations you can later analyze the data to know which email has given you the best result.

 

Once done? You can do it again, until you have the day and time that best fit you and your subscribers. In email marketing everything is trial-error, test-error.

 

#3. Targeting: Do you know your subscribers?

Are all the people who read the newspaper the same? No, right ?. There are people who buy it daily, others read it out of boredom, others just look at the headlines and some just make the final sudoku.

 

Exactly the same thing happens with blog readers. Each of the users who subscribe to our mailing list is different from the previous one. Therefore, we must segment our subscribers. A good way is to create lists in the tool that we use to manage the campaigns. For example:

 

• List of subscribers via web

• List of subscribers who are active on Twitter

• List of subscribers who have downloaded the eBook

In this way, you can send more personalized messages to each group of subscribers.

 

#4. Database: quality VS quantity

Within the database there are two interrelated aspects that we must review.

 

The first one is the amount of subscribers I have. Obviously, the more people who subscribe to App Development Canada list, the happier we can be. But related to the concept of quantity comes the quality aspect: is it worth having 20,000 subscribers if only 1,000 are truly interested in your services? There will be people who subscribe to download something free and then mark us as spam; Others will subscribe with an email account that is not the one they usually use ...

 

To avoid having a list of subscribers who are not very interested, make revisions every 5-6 months of who opens your emails, how long they have not opened an email, who has never opened any ... When you have located, you can for example Ask them if they want to continue with you or if they prefer to unsubscribe (even if you feel sorry for saying goodbye).

 

#5. Sender: who is sending the mail?

MLM software Indore must also customize the sender of the email. In this way, the receiver feels the mail in a closer, familiar and even intimate way.

 

For example:

• Sender: Fnac.es

• Sender: Lucía, of Fnac La Gavia

In addition to the name, also personalize the email address. For example:

• info@mycompany.com

• lucia@mycompany.com

 

# 6. Frequency: Are you heavy or are you careful?

The frequency with which you send your newsletter will depend on the type of business you are in and also on your own personal decision. Usually very high periodicities tend to tire the recipient, but it will depend again on the type of business, product or information that send the number of emails you send to your lists.

 

For example, you can choose to send two newsletter a month, one a week, one a day or one a month ... As you think more convenient for your business. You do not have to 'force' you to send a weekly email if you do not have new or interesting content to offer your subscribers. In that case, it reduces the sending of emails from one a week to one every 15 days.

 

# 7. Customize to the max

This point can be carried out if, in your contact forms, it is mandatory to leave the proper name apart from the email. If so, congratulations. This point greatly increases the percentage of the opening rate and consists of writing the name of the receiver in the subject line of the message. Can there be anything more personal that they call you by your name? For example:

 

• Rober, there is only one day left for the offer to end

• Mery, I have not told this secret to anyone before

 

# 8. Analyze ALL

The main advantage that has always had the online versus the offline is that online can be measured. That is why it measures, measures, measures!

 

Online marketing efforts are useless if we do not measure the results. Therefore, we must analyze the data: if they are good, we should follow the same line; If they are bad: continue with the test-error method until finding what works.

 

Within email marketing, one of the indicators that are measured is precisely the opening rate. But there are others that you should not let pass:

 

• Opening rate

• Devices where mail is opened

• Number of casualties

• Number of Clicks (Click through Rate - CTR)

• Delivery rate