Mistakes that can impact quality of telemarketing services

Telemarketing is a tool of marketing which has held its stature, even after getting tough competition from social media. In this digital age, people find it much more comforting when someone contacts them through the phone, in comparison to an email or text. As technology is advancing, human interaction is becoming rarer. However, telemarketing is still able to retain the human touch and this is the only thing which differentiates it from rest of the mediums of marketing. Of course, no medium can be entirely relied upon in order to generate business. A combination of various marketing channels need to be integrated in order to get the best results. But telemarketing is one medium which can give exceptional results if clubbed with other mediums of marketing.

However, even after doing most of the things in the right manner, there are still some mistakes which are restricting marketers in earning revenues. A few of such mistakes, which can impact the quality of telemarketing services provided by call centres, are mentioned below.

It is possible that some of your customers aren’t in need of your product and they don’t derive benefits by consuming your offering. Expert call centres are able to identify these uninterested buyers, and henceforth, stop wasting their time on these leads which will seldom generate any business. By asking your prospects some probing questions, you will be able to differentiate between the ones who will bring business and the ones who won’t. Call centres should focus on generating hot leads and then on their conversions.

The main aim of telemarketing services is to generate maximum number of leads for the business. But, even after using telemarketing, if you still aren’t able to get the expected results then the flaw lies with your marketing strategy. In order to create a pipeline of leads, the right message with a huge impact needs to be drafted and then conveyed in a manner which integrates both the online and offline methods of marketing. In addition to this, all the prospects who can possibly be your customers should be contacted once in order to put across your product’s benefits and drive them towards sales.

Telemarketing services provider are equipped with a lot of information. This is good, but turns bad when too much information is pushed towards customers. By giving extra information, call centres agent tend to lose prospects’ attention. One should talk at length and explain everything only when the customer has asked for it. By keeping it short, crisp and informative, executives can understand what the customer wants and resort to their problems more efficiently.

Follow up is a critical step in the process of sales. Once it is understood that a customer is interested in buying the product, due efforts should be put in the direction of following up. Hardly any leads gets converted in the first call. This is because most prospects won’t purchase the product until they have built a rapport with the executive or they have started trusting the product/brand. Follow up gives customers the time to think and then make the purchase decision. This time is directly proportional to the cost of the product i.e. higher the cost, higher would be the time taken before making the final purchase. Follow up helps in gaining the customer’s trust which is extremely important when it comes to sales.

Most of the businesses know what should be done but seldom know what shouldn’t be done. In this article such mistakes are highlighted which should be avoided at all costs, if at all you want to provide impeccable telemarketing services. By avoiding these mistakes, you can be sure to improve your customer service levels and increase your sales thereafter.