Metal doors and windows of the high-end‘s hardware advantage come out gradually
At present, the domestic high-end doors and
windows hardware market accounts for 10% -15% of the total market, in which 5%
is occupied by foreign brands, and the remaining 5% -10% is occupy by the
well-known domestic door and window hardware companies. Metal doors and windows
at the lower end of the market while the current market share accounted for
larger, but also appear to high-end market trend. Therefore, the medium and
high-end market possession ratio on the increase year by year. The author thinks that, with the
passage of time, the future high-end market share of the market will be bigger
and bigger.
In the
high-end doors and Windows market, due to the European doors and Windows in the
Chinese market still holds great majority, therefore, foreign doors and Windows
hardware brand has a first market competitive advantage. But due to the vast territory of
China, regional economy and climate conditions are different, the European
doors and windows hardware brands are not adapted to the needs of the Chinese
market, only in the economic developed area and developed area of high-grade
building dish can use imported hardware accessories doors and windows. According to the Chinese hardware
products association, 2010, doors and Windows hardware accessories imports for
$110 million, the import countries mainly from Germany and Italy.
And domestic doors and Windows hardware
enterprises by virtue of their own local market clear understanding and
complete product line, the overall market strategy, the high quality
after-sales service, then in the domestic market occupied higher market share.
At present, the domestic high-grade doors and
Windows hardware market mainly has the following features: investment enough,
high science and technology content, energy conservation and environmental
protection requirement is high, the mass great, and project operation more and
more normative and rational. In addition, building doors and Windows resistance
to wind pressure performance, prevent the rain penetration performance,
airtight performance, sound insulation, thermal insulation performance
requirements more and more high, the quality, the scale in the rising
gradually, and the matching doors and Windows hardware function, quality, class
goes up. Along with the domestic doors and windows hardware in high-end market
gradually standard and mature, and the medium and high-end market access
threshold is high, the industry competition pattern start tends to be rational
and stable. According to the relevant department analysis, high-end doors and
windows hardware price is 5 times as lower as end product; profit is much
higher than that of the low-end products.
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