MentorHealth to organize webinar on “Healthcare Marketing in the New Health Care Environment ACA”

by Roger Steven Online Healthcare training

Summary: Frederick J. Wenzel, Executive Fellow and Adjunct Professor at the Opus College of Business at the University of St. Thomas, will be the speaker at a webinar that MentorHealth, a leading provider of online training for the healthcare industry, is organizing on March 11. “Healthcare Marketing in the New Health Care Environment ACA” is the topic of this session.

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Description:

This webinar will impart to the audience the specific skills, competencies and points of view needed by marketing professionals in the field of healthcare.

Marketing in healthcare is both similar and dissimilar to marketing in other sectors of the economy in some ways. The aim of this webinar is to outline the fundamental principles, generalizations and theories of marketing and apply them to healthcare, and to learn to apply these principles to improve thinking, problem solving and decision-making in this sector.

The speaker will trace the history of marketing and how it evolved from the 1950s. This was roughly the time at which time it was recognized that a one-size-fits-all idea would not work for all sectors of the economy and that specific populations had their own unique needs and expectations.

This realization led to product differentiation and an understanding of the consumer mentality in the healthcare sector, which finally led it to recognize the need to understand the customer driven approach. Thinking between other organizations and those in healthcare converged eventually as they were simultaneously driven by another major force –the graduation of the economy from the industrial to service mode.

This session will cover the following areas:

o Brief history of healthcare marketing

o Marketing in healthcare versus other businesses and industries by definition

o The 4P's of marketing

o Healthcare organizations and a marketing orientation

o Marketing competencies within organizations

o Basic marketing concepts

o Marketing research, planning, implementation, promotion and evaluation

o Defining markets and market assessment-segmentation

o Market demand and market strategies

o Emerging marketing techniques

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When: March 11, 10:00 AM PST | 01:00 PM EST

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By whom:

Frederick J. Wenzel MBA, FACMPE is Executive Fellow and Adjunct Professor at the Opus College of Business at the University of St. Thomas (1996-to date). He holds a Visiting Professor appointment in Marketing at the Graduate School of Business of the University of Colorado. He is a graduate of the University of Wisconsin and the Graduate School of Business of the University of Chicago.

He also serves on the Boards of The Marshfield Clinic Health System (Marshfield Wisconsin), University of Wisconsin Medical Foundation (Madison WI), Health Quality Partners Doylestown PA, and Fairview Physician Associates Minneapolis MN. He is on the Editorial Board of Medical Practice Management.

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For whom:

The webinar will benefit

o Physicians

o Chief Executive Officers

o Chief Operating Officers

o Marketing Directors

o Frontline Managers

o Planning Staff

o Physician Organizations

o Hospitals in Hospital Systems

o Pharmaceutical Firms