Master Sales: Answering Your Burning FAQ's

by EWomen Network Women Entrepreneur

What are the questions?

Thousands of people have listened to my speeches in an effort to get insight on all things sales and business. After every session, I encounter countless people asking questions such as:• How do I master selling techniques?• What is the best way to create and achieve business goals?• Where can I learn new networking tips?

Master Sales: Answering Your Burning FAQ’s

Although my speaking engagements provide a much more comprehensive learning experience, in this post I decided to share the top five questions I hear from sales and business professionals throughout the world who attend my talks.

1. How do I find clients and present myself as a genuine salesperson?

You can find clients in the most competitive and populated regions as well as the most unlikely places. As salespeople, we can’t always rely on marketing to give us leads; it’s also part of our job to find them. There are a lot of places outside of the usual big cities that your competitors aren’t looking at where there may be a few big fish biting.

As for how to present yourself to a prospect, one of the best skills you can attain is learning how to adapt your communication style to fit theirs. For example, if the prospect likes details you can provide a thorough presentation. But if they like fast and to the point, you can present bullet points of information.

2. What is your advice on convincing someone to say “yes” when you’re not the cheapest option?

Determine what is important to them before you try and sell them your product. In preparation for your sales presentation, your prospect may have already researched you and your product, therefore you should focus more on why they need your product instead of running through the features. Finally, ask questions, answer every concern and develop a solution that will fit their needs.

3. When is the ideal moment to finalize a sale?

Asking for the sale may be the hardest part of the job. After you’ve discussed the prospect’s needs, answered every question and satisfied the need with a solution. Then, you have earned the right to ask for the sale.

Let your prospect know you understand their needs and have a solution and ask, “Is there any reason why I couldn’t earn your business today?”

4. How can I charge what I’m worth and not discount due to objections?

Although it’s tough, you definitely want to avoid cutting the price as a quick solution to making the sale. This can lead to a slippery slope of reduced profits and a devaluing of your products.

To handle objections, I always try to bring up an objection before the prospect does. This is called the “Preemptive Strike.” You can prepare yourself by coming up with some objections the client may ask. Then, during your presentation explain how clients enjoy your customer experience, but you often get questions about one issue. You can then elaborate on the answer and position it so that you’re in control.

5. What is the best way to become more comfortable networking with other professionals?

Practice, practice, practice! Effective networking is about being genuine and authentic while building professional relationships. Start by researching the networking event to ensure your ideal client, or people with access to your ideal client, are in attendance. Next, while at the event do not push your product. No one likes pushy people. Instead, ask questions about their product, and ask how you can help them. You’ll be amazed how fast they begin to ask about your product. Lastly, be quick to follow up with people that expressed interest in your company. After a while you will gain confidence and build strong business relationships making you a memorable and trustworthy connection.

Source: https://www.ewomennetwork.com/blog/ewomennetwork-1/post/master-sales-answering-your-burning-faq-s-49