Articles

Marketing your Roofing Business from Scratch

by Elena T. Manager

If you want a triumphant roofing business, marketing it is vital. Marketing will never replace exceptional craftsmanship, but if you truly want your business to prosper, you have to make an effort to deliver your business to the recognition of future clients. Take note that efficient marketing is a step by step process, one that can even take years to perfect. So avoid giving up if your initial attempts didn’t go well. You must from what will work from what will fail, and soon enough you will have the most renowned roofing company in your area.

Who are your target customers?

There are only two kinds of roofing clients, so you should create an advertising campaign dedicated to each one.

One type of client includes individuals who wait until their roof is in a very bad condition due to the fact that they are putting off procuring a new roof.  To retail your product to this kind of customer, you need to focus on typical advantages of new roofing such as leakage prevention and energy savings. You will also need to feature your value like putting in your ads that you can do the work as inexpensive as possible.

The other type of client will want a new roof to allure and increase the value of their property. This usually happens at prosperous communities where all residents are having enhancements done on their properties. For this type of client, your marketing should highlight on the value of your work and your capability to give an array of gorgeous roofing equipment.

Put your brand on your vehicles.

You should have a distinct logo that you constantly use in all of your work. Ensure that it looks great with color and when in monochrome. You should put the logos on your own car and every vehicle you are using. This will improve the level of competence in the minds of future clients and may be your leading form of advertising.

Ask customers how they found your business.

For example, when you start a new work, ask how the customer knew about your business. Then you can use this to highlight your marketing endeavor on whichever advertising technique seems to work the best.

Put up a signage with your brand logo at every job site.

This will give your roofing business more publicity. Always take note that you will need to keep a orderly job area.  You will not want potential customers to link your team with a disaster area.

 Keep in touch with your contacts.

Keep an index of every client you have, those you give an evaluation and every person you know. Then keep in touch with them by mailing them postcards at least once per year. You can also deliver them advertising items such as calendars and magnets. These have lengthy advertising life because people usually hang them on their house which basically means that clients are always reminded of your company. Another way to keep in touch is phoning your clients after a few weeks after completing a job and guaranteeing that they are contented with what you did. This will remind them that you care about the quality of your work.

Advertise in your local magazines and classified ads.

Ensure that your advertising outline is similar with your brand. It is also important to run your ads consistently. Make sure that your ad tells potential clients what makes your roofing business the leading choice in your area and include a timely motivation such as a limited time discount so that potential customers have a reason to avail your services now. You can add photos to make it more presentable like for instance if you consider roof shingles as a selling point, you can add the best shingles photos you have in the ad for the magazine.

Give a brochure, flyer or business cards

Distribute brochures, flyers and business cards to other companies related to home maintenance like realtors, banks and developers.  Ask them to give out your info to their customers or to post your brochures in their office and offer to do the same for them. You can even want to give a present for every 10 referrals they get for your company. And don’t fail to check with them regularly to check if you need to restock your advertising materials.

This article was written by Danielle from Roofing Vancouver BC


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About Elena T. Junior   Manager

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Joined APSense since, June 21st, 2017, From 73344, United States.

Created on Jan 3rd 2018 02:47. Viewed 209 times.

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