The global feed acidulants market size is projected to grow from USD
2.7 billion in 2018 to USD 3.5 billion by 2023, at a CAGR of 5.1% during the
forecast period. The market is driven by the ban on antibiotics in the European
Union and growth in government funding to promote the feed industry.
The major feed acidulants vendors are BASF SE (Germany), Yara
International ASA (Norway), Kemin Industries Inc. (US), Kemira OYJ (Finland),
and Biomin Holding GmbH (Austria). Impextraco NV (Belgium), Pancosma
(Switzerland), Nutrex NV (Belgium), Perstorp Holding Ab (Sweden), Novus
International (US), Jefo Nutrition Inc. (Canada), Anpario plc (UK), Corbion NV (Netherlands),
ADDCON Group (Germany), and Peterlabs Holding (Malaysia) are other players that
hold a significant share of the feed acidulants market.
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These players have adopted various growth strategies, such as acquisitions
and new product launches, to further expand their presence in the global feed
acidulants market. Expansion has been the most dominant strategy adopted by
major players from 2013 to 2018. This has helped them to expand their presence
in growing regions and broaden their customer base.
BASF SE continues to focus on maintaining its position in the global
animal nutrition market through geographic expansion in high-growth markets.
The company focuses on the manufacturing of performance products along with an
R&D program to develop new solutions for the feed acidulants market for
different types of acids such as propionic acid, formic acid, and fumaric acid.
It focuses on expanding its product portfolio through expansions and
collaborations that will help fulfill the demand from the feed industry in the
coming years. For instance, in 2018, BASF and arc-net entered into a collaboration
to support the animal production value chain in meeting the demand for feed
products. BASF’s calculation tool, AgBalance Livestock, considers the life
cycle impact of all inputs and outputs of animal protein production—from
feedstuffs and feed production, to animal farming and manure management, to
slaughter. Earlier in 2018, BASF launched a low-corrosive organic acid,
Lupro-Cid NA in Japan. Lupro-Cid NA enables high-quality silage preparation
under challenging conditions. Thus, it would help dairy farmers protect feed
quality and improve safety during silage making.
Furthermore, Kemin Industries is engaged in developing products
sourced from natural raw materials, owing to consumer preferences. This is due
to the fact that there is an increasing demand for naturally sourced
ingredients over synthetic ones, owing to the added nutritional benefits that
they offer. The key strategy adopted by Kemin is expansion. It adopts new and
advanced technologies to diversify its product portfolio. In 2016, the company
focused on expanding its manufacturing facilities in Russia and Belgium to
capitalize on the strong demand for feed ingredients. The company has been
accredited with various certifications from authorities such as Food Safety
System Certification 22000 and Global Food Safety Initiative. The company
focuses on using the best technical expertise in the industry to serve its
customers and manufacture its products. It is also focusing on R&D, owing
to which it is increasing its investments in R&D.
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Biomin Holding
GmbH is a manufacturer of feed additives & premixes and provides services
that help in enhancing livestock performance in a cost-effective manner. The
company is one of the largest players in the feed nutrition sector, especially
feed acidulants. Biomin is focused on expanding its business and product
portfolio by launching new products. Expansion
is one of the top strategies for Biomin. The company opened a new plant in
Panama, with its headquarters in Austria, which allows the company to meet the
growing customer demand.