Market Intelligence for Decision Makers

There are various stages that are indulge in the purchase decision making process which helps an individual to gather appropriate information before going through any kind of decision in relation with any products and services. There are four stages involve in the purchase decision making process which are necessary for a customer to know as these stages will help an individual in making appropriate decision. These stages are as follows:

Need Recognition: Recognizing the need is the initial stage indulges in the purchase decision process. This is the stage in which customer identifies the requirement of the products and service for themselves. This requirement is generated with the necessity of the demand or by some kind of factor that work as stimuli in order to generate the desire for the purchase of the product. For an example fragrance of the perfume could attract the customer towards it and could help him in identifying the need of it, this stimulus could lead to help the customer in making the decision regarding the purchase of the perfume.

Information Search: Searching the information regarding products and services will help the customer in making the decision regarding the purchase of that particular product and service. Gathering information is one of the aspects with the help of which an individual can gather each and every information regarding the product and could develop an understanding whether he really need the product or not. Searching information regarding the product help in making appropriate decision regarding whether to purchase the product or not. Internet is the most suitable way of searching the information regarding any product with the help of which an individual could make a decision regarding purchase of that particular product available in the market.

Assess The Alternatives: Third stage is to assess the alternatives present in the market. An individual should assess the alternatives present in the market intelligence assignment help. Gathering information regarding the alternatives present in the market will help in comparing the requirement of the product. With this comparison an individual will be able to make sure that what to purchase and want not to purchase. Comparison is done on several bases, these bases are features, price, functioning of the alternative whether it will be able to fulfill the requirement of the original product or not. Comparison of all these aspects will help in taking appropriate decision regarding the purchase of the products and services or the alternatives available for those products and services.

Evaluation of the Post Purchase: There are several aspects that are to be evaluated after the purchase of the product. There are many things that information regarding those things can be gathered just after using the products and services by an individual. After using the products and services an individual can make the decision of whether to purchase that product in future or not. This is the process on which satisfaction level of an individual is dependent. In case if an individual will not be able to satisfy with the product or service then he will not prefer to buy that particular product or service in near future and if he satisfies with the product or service then he will prefer to suggest others to buy the product or services which will help in increasing the sale of the product or service and will help in developing trust among the people present in the market.