Manaksia’s Composed Yet Bold Marketing Strategies

 Manaksia Industries has been following extremely bold marketing strategies for the promotion of its products like PP caps for bottles.

Polypropylene (PP) caps are the favored choices these days owing to their large number of properties. Some of them include pliability, good compact strength, durability and cost-effectiveness. They are, therefore, assuming the garbs of protectors against a host of factors that plague products contained within bottles. Manaksia’s PP caps for bottles are created to harbor not only these features but also a lot more.

However, the agenda of this write-up is to cite the bold promotion strategies that have been employed by the metal packaging company for selling its products. No names taken for confidential purposes, these strategies have been formulated after an intense analysis of the potential target market, the economic situation of the adjacent regions, and the fluctuations in the supply-demand curve of products having a similar nature.

The company, as a first step, conducted numerous surveys to understand the target market. After that, they have undertaken an exhaustive competitor analysis to gauge the abilities of their potential rivals. The marketing strategies have been formed on the basis of the results of such an analysis. Further, their ultimate aim has been to topple the market leader and assume its position within a short time-period of entering the market. This outlook deserves only one, single word: bold!

As an example, the marketing campaigns undertaken during the promotion of Aluminum caps for glass bottles in India had included innovative advertisements that became illustrious case studies for business schools overnight. On a virtual platform, the company consistently re-hashes its image and keeps customers updated with latest developments in quite a proactive manner. Therefore, another interesting strategy that the company has been using is the usage of teaser campaigns for introducing a new product – perhaps, to the extent that by the time the product enters the market, a large number of people are already well-versed with it.

Deep-drawn side-printed ROPP closures – these products are variants of Manaksia’s flagship products, ROPP closures, and have been projected as versatile entities that are capable of finding a usage in a wide variety of ways. One of those ways includes their fitting inside plastic caps for achieving ‘two-piece lining’ styled protection.

Reiterating the boldness of Manaksia’s marketing strategies, the existing ones have completely upset the brand positioning theories associated with standalone products catering to the needs of a niche market. Further, these strategies have also pointed out the fact that it never hurts to think differently. Hence, the success of these strategies have not been flukes at all; rather, they have been ones that have taken its products like Aluminum caps for glass bottles on the global level.

Author’s Bio: Manaksia is a metal packaging establishment with an expertise in rolling out packaging jewels like closures and caps (plastic as well as Aluminum caps for glass bottles).