Management issue for social network Corporate Social Networking Sites

Background

Convenient interface of social networking sites as well as the completeness of its date, it is believed that users feel to  comfortable and drugged to use it, so that they want to linger tamper with their personal websites

Functions and Current Conditions

Expanding the interaction based on shared values ??held each individual, certain characteristics in common, or never interact within a certain time, so bear with nostalgia that can be felt.

Imaging or market themselves in a positive sense, in this case is also related to the prestige and willingness to update information technology.

Media transactions and thinking in terms of trade, politics, culture, it is even possible also in the field of education

Conclusion

Increase brand engagement with consumers, increase consumer loyalty, get a data base of consumers, increase awareness and create and enhance products worth of mouth

Social media also have a role to reduce or rather to the efficiency in many things, like making consumer research easier and cheaper, because we can do direct research in social media

Contact points are important for consumers to ask about a product, or make complaints.

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