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Making Of A Business Calendar
by Custom Calendars C. AdvertisingCreating Business Calendars for all your promotions is key to staying organized, and in turn, staying organized is the key to running successful promotions! There are three big things a promo calendar will help you with: Keeping track of holidays and events to plan sales and promotions around
There are three big things a promo calendar will help you with:
• Keeping track of holidays and events to plan sales and promotions around
• Keeping track of and planning out upcoming sales and promotions so that you are super prepared and can budget if need be
• Keeping track of your events, like new product releases.
What To Put on a Business Calendar?
Whether it’s a big sale, mini sale, promoting a new design or product to spread the word, or new product release, you should be doing something new every week to keep your shop fresh and to keep people checking back! There are a few key things you should for sure include on your business calendar:
• Holidays (major, minor, and events)
• New product releases
• Quarters
• Social media ads and posts
Holidays
The main players like Christmas, Halloween, Black Friday, and New Years are big money-makers for online shops and are essentials for any promo calendar. These are good holidays to use perks like free shipping.
New Product Releases
If a new product launches and no one sees a post about it, it does not make a sale. When you have a new design or product or style launching in your shop, planning a release date ahead of time allows you time to order samples to take photos of, post photos of those samples to build hype before the launch, and to build excitement and anticipation.
Quarters
For the major holiday sales, you’re going to be working between October 1st – December 31st, but you can see how dividing your calendar into quarters helps chunk out and organize when to run certain holiday-related and changing-of-the-seasons sales and promos.
Social Media Ads and Posts
Planning out your social media posts – content marketing on blogs, tweets, FB posts, etc. – gives you more time to make them solid and to get great photos for them. It is worth it to make a separate calendar for planning all things social media to keep things from getting cluttered.
Putting relevant holidays, events, etc. on your calendar will help you decide when to run sales when to promote certain items, and will give you ample time to plan the creative content – from tweeting to reaching out to guest bloggers – to get the most out of them. This also helps you determine when to have those sales by knowing 1: when people will have their wallets out (Black Friday) and 2: when there will be a holiday you should take advantage of for a small sale or promo.
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About Custom Calendars C. 
Advertising
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Created on Sep 22nd 2020 04:49. Viewed 1,448 times.
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