Make wiser choices with the Comparison Shopping Feeds

Posted by Sid Rhyes
6
Dec 5, 2012
614 Views

Why chose Comparison Shopping Feeds?

Comparison shopping engines all over the world are helping thousands of online shoppers to find distinctive offers that are suiting their needs and demands. Through this the online shoppers are able to compare the prices for making great purchases. Once the product feeds have been submitted to the comparison shopping engines, it becomes the most reliable way for bringing the products in the knowledge of millions of online shoppers.

Through the surveys and records, the comparison shopping feeds influence over 50% shopping decisions. Over 94% online buyers look for the best prices available and see what prices suit them the best, however around 65% of the internet shoppers prefer spending as much as more than 15 minutes over comparing the prices of the products online before making any decision. It has become a game to find the right product at the right price for most of the shoppers.

Making advertisements of the products over the comparison shopping feeds and engines has enabled the merchants to reach a chunk of online customers who visit the sites with the intention of shopping. There are many comparison shopping sites such as the Google product search, Amazon product ads, Price grabber, Nextag, Shopzilla.com and many more which bring up offers for the retailers and provide savvy shopping experience to the online shoppers, through which they can compare the best offers based on prices, the cost of shopping and the reviews of the customers.

Moreover apart from the pay per click and origin traffic, the shopping feeds and the comparison price engines have emerged as the best way to gather traffic to the eCommerce stores.

Benefits that can be derived out of the Comparison Shopping Feed Management:

Everyday numerous merchants are putting in their shopping and the data feeds to individual shopping engines. These include all the important product information and are done to get their products advertised alongside the products submitted by other products. The comparison shopping sites start to charge costs upon cost per click (CPC) every time the customers click on a particular product and gets navigated to the site of the merchant for getting their order completed. This starts as soon as the products of the merchants are listed.

This problem is corrected by the comparison shopping feed management. It offers custom categorization of the products, automated shopping feed submission along with an account manager who is entirely dedicated. This ensures that your listings get maximum visibility. The account manager of the comparison shopping feeds performs the job of optimizing the product level bids as per the performances of the individual products. This further drives strategy of a much higher level over the shopping engines that are always in sync with the main objectives of the customers.

Thousands of unique and highly qualified visitors are navigated to the eCommerce store of the merchants per week through the comparison shopping engines.  However this alone cannot assure a successful and profitable ROI. Great micro managements are required to maintain successful comparison shopping campaigns and optimize the return from all the shopping engines.

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