Articles

Major eCommerce Aspects to Consider for Every Startup

by Akashdeep Sharma The Brihaspati Infotech
Current eCommerce market is in full bloom. Every year a no. of retailers are diving into it to enhance their business profit margins.

“Global retail eCommerce sales is set to reach $4.5 Trillion by the year 2021”- Shopify

As a startup, you need to consider various aspects in context of your eCommerce business. In this article, we shall be focusing on a few of those that become quite essential for your growth being a startup.

Let’s get started!

(1) Thorough Market Research

Conducting a thorough market research on your business idea is crucial to get a clearer idea of its success rate. It shall not only provide you with an insight of growth involved but also depicts the present competition.

In case, you see no competition in your chosen market then most probably you have chosen a wrong path. A fruitful journey can never be free of hurdles and competitors. So, analyze everything in an intrinsic manner.

(2) Choosing an eCommerce Platform

Devoting sometime in evaluating different eCommerce platforms available in the market is the best practice. As a huge amount of your online business success depends on the platform that you choose.

If we consider many leading eCommerce web solutions available in the market, then Magento is doing great in every aspect like flexibility, scalability, feature enhancements and so on.

Magento eCommerce is a impeccable platform that can support almost each and every aspect of your online business. Its popularity is hugely being favored by many expert Magento developers in India and abroad who constantly look for practices to intensify the experience of online shopping.

(3) eCommerce Tools

Although Magento eCommerce offers you a feature-packed website to sell still there always remains a need to customize it with different eCommerce tools. This way you can intensify its default functionalities as per your desired results.

Some of the key areas in consideration while choosing tools are as follows:
- email marketing
- Traffic acquisition & sales promotion
- A/B testing
- Boosting sales
- Customer service etc.

There are plenty of tools available in the market to choose from in relation to the above-mentioned areas. Or, you can consult Magento experts for the same.

(4) Social media Reach

Having a solid and effective social media reach for your startup is one of the most effective marketing strategies. It shall offer a deep ocean of consumers where you can easily target ones valuable to your online business.

Instagram and Facebook are two giant players that are winning over the hearts of many retailers to increase their ROIs.

(5) Mobile Commerce

With people spending more time on their smartphones, mobile platform is gaining a huge space in eCommerce. Currently, mobile commerce is at its peak and no barrier can stop its future growth.

So, always consider having a mobile app for your Magento web store that is in accordance with the latest mobile commerce trends.

(6) Keep a Check on Performance

Keeping a check on your website performance is a must to ensure a consistent growth towards your goal. A time to time analysis of your web traffic, conversions, marketing campaigns effectiveness etc. is crucial to be on a progressive track.

Wrap Up

Being a startup, you have to deal with various aspects. And, the things turn difficult if you do not possess any technical excellence.

So, it is always recommended that you should bring in a team of professionals to ensure a sure shot success for your startup. The reason being in digital world having a technical expertise is a must due to its dynamic nature.

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About Akashdeep Sharma Freshman   The Brihaspati Infotech

9 connections, 0 recommendations, 29 honor points.
Joined APSense since, May 30th, 2017, From Mohali, India.

Created on Sep 20th 2018 05:29. Viewed 666 times.

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