Machine Learning And AI To Power Marketing And Sales Approaches

If you could predict the way your customer would react to your messaging—would you want to know how? PeopleLite introduces the CrystalKnows app, a next-generation personality analysis app.

CrystalKnows is available as a standalone app and as a Google Chrome extension. The technology uses millions of data points gathered from target online profiles and through a Google Chrome extension to generate a detailed personality type profiles.

The new smart personality analysis app uses publicly available data from LinkedIn, social media, and Customer Relationship Management (CRM) systems.

You can now tailor your marketing messages and sales pitches based on app recommendations. Customize questions, comments, and customer support solutions to each personality type to improve customer engagement and sales conversion rates.

CrystalKnows uses the DISC (Dominance, Influence, Steadiness, Conscientiousness) framework to classify your potential customers. For example, engaging with a C-type customer who values detailed product or service information is vastly different than communicating with an I-type customer who values building new relationships.

The DISC classification simplifies the process of prospect research and gives businesses insight into how to customize marketing and sales pitches based on personality type. 

The app gives your business the power to analyse a prospect's personality, understand personal motivations, viewpoints, and preferred communication styles. Advance knowledge of a buyer's personality allows you to tailor a sales pitch to maximize the possibility of a successful sale.

PeopleLite documents CrystalKnows prediction accuracy at 80 per cent. Use AI personality classification to develop communication workflows for each personality type with distinct approaches towards a good first impression, negotiation, and the final sales pitch. Learn what to say to each customer before your next interaction—in person, online, by email or via chat. 

Understanding your customer is the cornerstone of a successful sale. Leverage the power of AI and deep machine learning to transform how you learn about your customers. Visit https://peoplelite.com/conversationcoach for more about AI-based marketing customization.

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Created on Apr 16th 2020 00:10. Viewed 212 times.

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