M8010-241 Test Certification

Test Information:

Total Questions: 30

Test Number: M8010-241

Vendor Name: IBM

Cert Name : . IBM Mastery

Test Name: IBM Enterprise Marketing Management Sales Mastery Test v1

Official Site:http://www.examsboost.com

For More Details: http://www.examsboost.com/test/m8010-241/                               

Question: 1              

 

How is the Coremetrics Software as a Service (SaaS) product used in IBM’s EMM product lineup?

 

A. It is used as a deployment model to optimize online marketing.

B. It is used as a recovery mode to recover from online disasters.

C. It is used as a replication server to replicate marketing information.

D. It is used as a tracking product for tracking customer transactions.

 

Answer: A                   

 

Explanation:

Reference:

http://www.informationweek.com/news/software/bi/231002187

 

Question: 2              

 

What is the value proposition of the Unica Leads product offering?

 

A. To deliver quality leads in a timely manner.

B. To create new market channels through leads generation.

C. To offer new product offerings through channel marketing.

D. To sustain existing channels through demand generation.

 

Answer: A                   

 

Explanation:

Reference:

http://www.unica.com/products/lead-managment.htm

 

Question: 3              

 

What is one of the main competitors for IBM’s EMM offerings in the marketplace?

 

A. Teradata

B. IndustryTrends

C. OpenAnalytics

D. NetTrends

 

Answer: A                   

 

Explanation:

Reference:

http://crmsearch.com/aprimo-teradata.php

 

Question: 4                

 

What will help serve to enhance personalization efforts for Coremetrics EMM products?

 

A. Incorporating qualitative feedback.

B. Increasing operational awareness.

C. Integrating learned visitor attributes.

D. Augmenting customer profile.

 

Answer: C                   

 

Explanation:

Reference:

http://sandbox.customerthink.com/news/coremetrics_announces_significant_enhancements_to_livemail_search_and_intelligent_offer_applica

                                                                                            

Test Information:

Total Questions: 30

Test Number: M8010-241

Vendor Name: IBM

Cert Name : . IBM Mastery

Test Name: IBM Enterprise Marketing Management Sales Mastery Test v1

Official Site:http://www.examsboost.com

For More Details: http://www.examsboost.com/test/m8010-241/                                       &nbs