Logo Facts
What makes one logo better than another?Simplicity.
A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple.
Why do you need a logo?
In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement.
A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time.
How does your current logo stack up?
Run down this logo quick test:
• Does the logo have immediate impact?
• Is it good to look at?
• Is it distinctive?
• Does it create or evoke a positive image?
• Does it accurately represent the organization or business?
• Is it straightforward?
• Is it comprehensible?
• Is it memorable?
• Is it flexible?
• Does it copy well?
• Will it hold up to both large and small scale use?
• Will it wear well over time?
• Will you be proud to use it?
6 people like it
Advertise on APSense
This advertising space is available.
Post Your Ad Here
Post Your Ad Here
Comments (10)
Additya Prahasta5
coupon writter
logo give big effect and branding on your business. thanks for sharing :)
Raunaq Rayait6
Search Marketer
I am totally agree,as logo becomes the identity of your brand so it plays very important role as it representing your business.Well Charles your article is a fantastic piece of information.
Cheryl Baumgartner12
Medical Billing/Coding/Insurance
A logo is probably the biggest single thing you need when Branding. A good logo will instantly make clients and customers aware of a business even when that business branches out into other areas.
Paula van Dun16
Retired
"less is more" in regards to logos. A logo is very important. And people can save you time and money when people consider all points you have listed above.
Philippe Moisan16
Tutorial videos, sci-fi writer
Charles, just to let you know, Don here created a logo for a project on mine, he's quite good with graphics, Don, you should sell your Talent, I'm not kidding
Neville Dinning10
Independent Consultant
There are plenty of useful tips here. It sounds like a simple task to choose or design a logo, but there are so many factors to consider. Thanks for pointing them out.
Don Dousharm10
Entrepreneur, Publisher
Hi charles,
I have been dabbling with creating my own logo's and sometimes find it difficult not to add all the goodies and make it as fancy as I can Lol. I find your article to be very helpful. What I did was to make a list of everything I stand for in business and try to sum it up into letters or a symbol. It is difficult to do and I believe that if it represents you or your business and you can see it then you can make others see it also. Very interesting subject, Thank You!
Charles Obagho8
PET PROTECTOR
Thank you very much Sean and Philippe.As you guys know Logo speaks volume of who and what we are. i appreciate your comments. Thanks
Philippe Moisan16
Tutorial videos, sci-fi writer
Sean, I agree 100 % with you. Charles, you deserve many likes for your article. I myself am experimenting with a logo for my business. Last week, I ordered a Talent from someone who could create a logo. I thought she would be magically inspired and come up with a magnificent idea out of her hat. Instead, and it was perfectly reasonable, she asked me: "Give me images of logos you like, and I'll see what I can do." Poof! went my naive balloon, I had to cancel the order, I didn't want her to get a
Sean North12
Business
Great and informative article Charles.and on a subject that many of us don't really think about