Local SEO Checklist 2022: Make Your Business Stand Out Online

The Local SEO Checklist in 2022 will help you plan ahead and avoid any problems with your local marketing strategy in the year ahead. With this list, you’ll know exactly what to do every step of the way to stand out online to your ideal customers as they search for products and services like yours. Here’s how to get started on your own Local SEO Checklist 2022 today!

Claim Your Google My Business (GMB) Account

GMB is a free platform for local businesses to establish a presence on Google Maps. Claiming your GMB account is one of many steps you’ll want to take if you’re serious about local search engine optimization (SEO). There are 3 primary ways to claim your GMB Profile: using your website, using a third-party site, or claiming it through Google directly. Whatever option you choose, ensure that all information displayed is 100% accurate and up-to-date.

Target the Local Search Keywords

When doing Keyword Research, remember that local search keywords are increasingly likely to be found on the Google search result pages – so it is also worth using these local keywords if we want to attract locally targeted customers. Someone searching for where to buy baby clothes may just need clothes shops; someone searching for baby clothes near me has an local search query. As such, it makes sense to build out content designed around these types of searches -but don’t forget about broad match keywords either!

Citations: NAP (Name, Address, Phone Number)

To have an efficient citation building process, start using your business name, address and phone number in directory submissions and business listing sites. The more places you can use your name, address and phone number (NAP), then the easier it will be to get top ranking on local directories like Yelp and Google My Business.

Optimize Website for Local SEO

The 2nd step for local SEO is to optimize website for local search. The name of your business, address and phone number should be present on every page of your website.

Customer Reviews on GMB

Be sure that customers can leave reviews about your business on Google My Business. Reviews have become more important to local search; Google also says, "high-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location." Positive reviews help improve consumer trust and conversion rates, so adding customer review functionality is a no-brainer. You can also say your satisfied customers to use business keywords in review.

Post Content on GMB (Google My Business)

If You want to build up your online credibility in order to make customers see you as an authority on local businesses in their area? Then, you have too consistently, post insightful and attractive content on GMB to boost local rankings on Google. You can use your business keyword in Description of content.

Use Schema’s Geographic Markup

Schema markup is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These schema or schema markup help search engines to understand webpages of a site, business and make richer search results. Don’t be hopeless, if you don’t know how to write html code. Schema Markup Generator, freely write schema content for you.

If you are not sure how to use above local SEO checklist, you can reach out to us. At FSC Pvt. Ltd as an SEO agency Delhi, we have professionals with extensive experience in local SEO services and can help you achieve your business goals. We have different types of SEO packages according to business nature and your budget.