LinkedIn Hacks for Generating Leads- Best Strategic Online Marketing

Like every entrepreneur, you must have defined business goals, which include a wider audience reach, increased sales, valuable customer service, brand awareness, etc. Wouldn’t it be so cool if you could drive engagement and target audience to grow your business and brand from LinkedIn? Well, you can! LinkedIn is not just for professionals and job seekers. It’s much more than that!

Studies reveal that 50 percent of B2B web traffic originating from social media comes from LinkedIn. With some LinkedIn marketing hacks, you can now use this platform to put your business to extend your network, connect with your prospects, and boost your income at the same time. In short, LinkedIn offers the best strategic online marketing services and can be an incredibly amazing asset for your business.

If you want to know more about it, continue reading!

Find prospects

Finding the right prospects is much easier with LinkedIn than with any other social media platform. LinkedIn is actually growing with twice the active user growth rate as compared to Facebook or Twitter, according to one of LinkedIn’s recent SEC filings. So, you can find the perfect customers within your niche. First of all, optimize your profile as it must seem worth connecting to the target audience. As LinkedIn users don’t know you, they will accept your connection request only by judging you from your profile. So, make sure it seems attractive! Don’t forget to mention your name, picture, your tagline/title, and your message while sending a connection request.

Grow email marketing list

Does your email marketing serve you well or it is being stagnant for a long time? If it’s going good then continue with your marketing strategy but if not then go for LinkedIn marketing services India. Your email list affects a lot to make your email marketing successful as it is one of the most important assets to your business. LinkedIn helps you build strong connections and adds loyal customers to your email list. All you need to do is just craft an amazing letter to thank people for connecting with you and ask them to join your email newsletter.

Don’t just ask for their precious time to read your newsletters but also give something in return. Offer them a free eBook or video course or access to any interesting content on your website. In short, give them a reason to share their email contact.

Join groups related to your business

Increasing visibility is what every business desires to have while stepping on any of the social media platforms. LinkedIn offer many ways to accomplish that and one such way is joining groups which are related to your business. You will find many potential clients in such groups. And the most amazing thing is that you can reach your prospects without having to pay for InMail.

Posting valuable content on these groups lets you present yourself as an expert in your niche.  Having a regular check on these groups will let you know your customer’s needs which in turn help you enhance your products or services.

Keep your company page fresh

This is the most important thing to consider! As mentioned above, your audience will judge you for your profile or company page when they receive a connection request from your side.

Try to keep your company page as fresh as possible. Plan and post updates on a weekly basis and make sure whatever you share is worth reading, engaging, and add value as well. All the visuals and imagery you use on your company page must match your company website. For example, if your website and other social media channels have yellow/blue color palette then go with the same color for your LinkedIn company page.

Post high-quality content

According to the reports, 2 million posts, articles, and videos are published on LinkedIn every day. So, how are you going to make a difference and compete with your business competitors? “By posting high-quality content” is the answer.

Try to give solutions in your updates that your audience loves to read. Give them valuable content that adds up to their knowledge. This will help you increase your followers and converting them into your loyal customers won’t take much time. Make sure you give variations to your updates by posting videos, images, microblogs, infographics, etc.

According to Hubspot, 81% of businesses use video as a marketing tool. To get more engagements on your updates, you must avail LinkedIn advertising services offered by online marketing agencies.

Bottom Line

Hopefully, you have found the above-shared information worth reading and now you can reap the benefits of LinkedIn marketing to the fullest. To ensure that you get the results you desire to hire a LinkedIn marketing agency for your business. Best of luck!

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Created on Apr 17th 2019 07:32. Viewed 701 times.

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