Articles

Link Building Strategies No One Is Talking About

by Zib Digital SEO Experts in Brisbane

Google has made a lot of changes to their search algorithm. While some are positive, others have caused some serious disruption in the SEO world. One of the biggest changes is the way that Google judges content quality. In fact, this change has led many SEO Brisbane specialists to believe that link building is no longer necessary because Google will simply see that your content is worthy of ranking organically without any outside help whatsoever.

While this may be true for some sites and industries, there are still many businesses that need to rely on traditional SEO tactics like link building if they want to achieve top rankings and drive more traffic through paid advertising campaigns or word-of-mouth marketing efforts.

The personal touch

It's no secret that journalists are inundated with pitches on a daily basis. If you want your pitch to stand out from the crowd, it must contain personalised details that make it feel like the journalist is receiving an email from you rather than one of your competitors. To achieve this, contact SEO Brisbane Specialist for more details:

  • Use a personalised email address (e.g., [email protected]) rather than your company email address.
  • Provide a specific message tailored to each journalist's needs and interests (e.g., "I'm writing in reference to your recent article on X topic.") Using the right words in your email subject line will increase its chances of being opened by over 50%.

Provide real value

The best way to get a link from an authority site is to provide real value to the reader. This means giving them something they can't get anywhere else, something that they want, or a unique perspective that no one else has.

The most common way of doing this is by creating content that's only available through your website—a blog or newsletter, for example.

When writing this content, make sure it's relevant to your audience and on-topic with the rest of your website. You don't want people who land on your homepage because they were trying to find information about cats suddenly reading an article about how puppies are better than kittens!

You also want every piece of content you publish (whether it be a blog post or not)to be high quality and stand out from all the others in its category.

Focus on one link at a time

Link building is a process, and it takes time. The best way to get the most out of your links is by focusing on one link at a time. The idea that you can somehow blast out 100 links and see results instantly is just not accurate.

When you write an article or produce a video or create any kind of content, think about how you want people to find it—and then go after those opportunities until they’re exhausted.

Think about it like this: link building is like running a marathon (or triathlon if you prefer). You can’t decide that today is day one and run 26 miles without any preparation and expect to cross the finish line without stopping for water along the way.

Instead, plan your training schedule for months in advance so that when race day rolls around in September or October, everything will fall into place naturally from there on out.

Recreating Outdated Content

If you have an outdated page that has lost its link juice, you can re-create the content on a new page and then link to it from the old one.

  • To do this, search for “recreate” in Google. Copy the code displayed in your browser and paste it into Notepad.
  • Next, visit your site's source code by clicking View > Source Code in Chrome or Safari (available on Macs only), or Edit > View Source in Firefox (available on PCs only).
  • Search through all of your code until you find an outdated URL that's no longer ranking well but still has backlinks pointing to it—and use Ctrl+F to find those URLs more quickly than manually scrolling through thousands of lines of HTML markup. The easiest way is usually at the top or bottom; older pages typically show up lower down because they're not being indexed as frequently as newer ones are updated. If there are multiple instances of this kind of thing happening across different sections on multiple pages, chances are some sort of error was made somewhere along the line: either someone didn't check their work before publishing those changes or some other mistake occurred during development which led them not knowing about certain details at all times (such as links being broken).

Conclusion

As you can see, there’s a lot to think about when it comes to link building. But if you follow the tips we’ve outlined above, your SEO strategy will be better off for it—and so will your reader experience.

You’ll find that you get more links and more traffic when people see that they can trust your content. If you want to learn more about creating great content or finding new link opportunities, check out our definitive guide on Link Building Tactics or hire SEO Brisbane Specialist.


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About Zib Digital Junior   SEO Experts in Brisbane

1 connections, 0 recommendations, 18 honor points.
Joined APSense since, July 7th, 2022, From Brisbane, Australia.

Created on Oct 21st 2022 05:35. Viewed 247 times.

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