Link Building Myths: Why It Won’t Help Your Business

by Atul Chaudhary Empowering Your Business

If you are new to the world of digital marketing, you may or may not be aware of the debate over link building strategies. Some marketers prize link building as one of the most powerful tools in their arsenal while others think that it has little to no effect on making their website rank higher on search engines’ results pages. Others have mixed views and wonder whether implementing a link building strategy is worth a shot.

So, how do you decide if you really need to implement link building strategies or not? What are the best tactics to get the most out of your link building campaign? And what are the things that you should steer clear of?

Read on to find out.

Why You Need to Build Links?

The reason is simple – links are one of the main factors that determine your rank on Google. Obtaining links from other websites serves as a vote of confidence for your site. The more high-quality websites that link to you, the greater are your chances to attract more visitors to your site as well.

It strengthens your relationship with others serving in the same or different industry, increases referral traffic and ultimately helps you establish a better brand image.

How Should You Build Links?

If you are relying on self-made links to boost the ranking for your site, you are harming no one but yourself. Self-made links is not the best strategy to follow as you are at risk of being penalized by Google’s webspam team. Contrary to this, earning natural links (creating ‘backlinks’) from other trustworthy sites has the potential to improve your rank tremendously.

The Key to Effective Link Building: Don’t Fall Trap to the Myths

When it comes to the best link building practices, there are various misconceptions surrounding the topic. Following are some of the most common link building myths that must be debunked right away.