LINE and WhatsApp Blasting: A New Way to Reach Your Customers

When it comes to reaching and engaging an array of customers, what is the first thing comes to your mind? It’s none other than SMS Blasting. But what if you get

some instant messaging platforms that are text-based, has more users than SMS combined? You are possibly on there too.

When we think of instant messaging platforms, WhatsApp and LINE come to mind instantly. In terms of users, messenger applications have caught up to social

networks. And to a great extent messenger applications are being utilized for marketing.

Reaching Your Target Audience through WhatsApp Blasting

In most of the world, WhatsApp is the leader, with 1.5 billion active monthly users across the world. You can’t ignore this type of market sharpness. But how can

you use WhatsApp efficiently for marketing? Here is the marketer’s guide to WhatsApp blasting:

After setting up your WhatsApp for a business account, you should think about ways for reaching your audience. WhatsApp is mostly utilized as a messaging

platform for people, to reach out to friends and family members, to discuss both professional and personal matters. So how will you start using WhatsApp for

business?

First, you need to create a unique number only for this function. Then create a real person for dealing with client service. By doing this, you will make the

conversation directly more personal, but still, it offers a feeling of a real person that your clients are talking to. This reduces the obstruction for conversations and

people find it more comfortable knowing they are talking to a real person and not a bot, exchanging product images they are interested in, asking queries, etc.

Targeting Your Customers through LINE Blasting

Like WhatsApp, LINE enables users to message friends and groups. Moreover, it serves as a free Wi-Fi video and phone chatting service among LINE users. Revenue

of LINE is mostly driven by in-app paid stickers and games that users send to their friends. So, how will you target your audience through LINE blasting? Read

below to understand what you should know about LINE marketing:

LINE accounts help businesses communicate with their clients. First, you are recommended to create a LINE account for free on the LINE site. Nevertheless, the paid

version offers more options like selecting your custom name. Using this platform, a brand can track statistics, conduct analysis, share coupons and

announcements, communicate in one-to-one messages through chat, and send batch messages brands can.

Apart from creating a LINE account, you can opt for a LINE partnership. This partnership helps businesses promote on different apps and services of LINE. Another

LINE blasting strategy is to use the LINE sticker shop that catches your audience’s attention and set the tone for your business. One more productive LINE blasting

strategy is providing users special promotions and discounts that are very useful for the B2C relationship.

Wrap Up

If you are still not into WhatsApp or LINE blasting and following the traditional SMS blasting, this is high time to switch the marketing strategy for your business.

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