Leveraging Infographics to Improve Your Sales Funnel & Conversions

Posted by raj web solution
4
May 23, 2016
164 Views

The sales and marketing trend is greatly influenced by digital media. Hence, the existence of digital marketing. Today, sales are completed without the need for consumers to meet with sales personnel. In many instances, meeting face-to-face is not even necessary.

Digital marketing nowadays brings about better information than an actual sales person. This is due to social media. Social media is one of the most influential factors that changes the sales funnel and bridges the dissimilarity between consumers and product information.

These sales and marketing developments bring changes and challenges to both startups and established businesses today. Although the conventional marketing procedures still work, it is a huge challenge for businesses to generate and increase sales funnel by using modern digital platform – the infographics.

Infographics are powerful digital marketing tools that present information in an unconventional way. With infographics, contents are presented in the form of visuals like objects, graphs, maps, shapes and other forms of diagrams instead of boring texts and numbers.

According to Dave Landry Jr, a journalist and small business owner from Southern California, infographics are a widely and effectively used tool to generate, invite, trade and retain consumers for all businesses. With the right approach, you will be able to reach your target customers and generate sales without having to talk to them personally. That’s how powerful infographics are.

The sales funnel and your business’ journey to increase sales does not end after a customer’s purchase is made. It is just the beginning. Your objective now is to manage a repeat order and many more orders after that. There are numerous effective customer service and marketing strategies to keep your customers happy and satisfied for them to make another set of orders. Make your customers feel like they are important to you. Reach out to them through emails or provide them with updates about the product or service or event that they might be interested in – as long as it is relevant to your business offerings. Through these practices, you will be able to build loyalty and generate possible sales in the future.

An infographic can be made to show how your customer loyalty has grown. You can list your clients by geographical facts and create an infographic map that reflects your most loyal customers. By the end of it, you can identify your most loyal clients and send them loyalty freebies and promos.

BONUS!

www.designs.net offers over 300 infographic designs for users to choose from.

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