Articles

Let's get social...or maybe not !

by Claudia O. Digital Marketing Manager
Well, a mobile ads platform conducted a survey to check the sentiments of the users for the purpose of evaluating how users respond to ads in 2017. The variables taken into consideration were: +Thier sentiment in the present time +The frequency of gameplaying  on mobile devices + # of games they had installed on their devices +The ad formats they find most acceptable The fact that they found out which was the most amazing in my opinion is: Consumers had the most negative sentiments when using social apps.  ** It turns out that when using the social apps you are  3.2 times more likely to be in a negative mood than the average.  ** Social app users were also 2 times more likely to be in a negative mood than consumers using a news app. Isn't that something?

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About Claudia O. Innovator   Digital Marketing Manager

18 connections, 0 recommendations, 51 honor points.
Joined APSense since, August 25th, 2017, From Sofia, Bulgaria.

Created on Nov 6th 2017 16:18. Viewed 347 times.

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