Let's get social...or maybe not !

by Claudia O. Digital Marketing Manager

Well, a mobile ads platform conducted a survey to check the sentiments of the users for the purpose of evaluating how users respond to ads in 2017. The variables taken into consideration were: +Thier sentiment in the present time +The frequency of gameplaying on mobile devices + # of games they had installed on their devices +The ad formats they find most acceptable The fact that they found out which was the most amazing in my opinion is: Consumers had the most negative sentiments when using social apps. ** It turns out that when using the social apps you are 3.2 times more likely to be in a negative mood than the average. ** Social app users were also 2 times more likely to be in a negative mood than consumers using a news app. Isn't that something?