LEO Ownership

One clear sign of Dan Andersson's and Atif Kamran's long term aspirations for LEO is the LEO Ownership programme they have created. This is innovation never seen before in Network Marketing and Direct Selling. Associates can opt in, if they choose, to participate in projects in the property development sector. So not just LEO earning but LEO owning.

"We realised that one of the things that entrepreneurs and sales people are bad at is managing their money," Dan Andersson explains. "One of the outcomes of this is that some of our most popular trainings are money management and finances, but the other was our realisation that making money is not enough. Sales people on commission can make tons of money. But usually they are pretty bad at holding on to it. And investing it and gaining a return on investment, well, that usually is a great intention that never quite happens."

LEO, as a company dedicated to entrepreneurship training, decided that one of the things it had to do was demonstrate entrepreneurship in everything it does. Including diversifying its business interests into property development. And through crowd sourcing and micro funding dynamics the associates of LEO can participate.

"Since we started in 2012," Dan says, "we have purchased property in Minorca Spain, have acquired a high end land bank in Portugal on which we are developing what can only be described as James Bond villas – these are so high end on such an epic seafront situation, I don't even know where to begin!"

The Hero project for LEO Tower AG, the German company created for the property division, is the construction of LEO Tower, a 60 storey tower, mixed commercial and residential, to be completed in 2016 in Dubai UAE. With LEO Tower 2 in process to be constructed in Shanghai China.