Learn why one should Gain Expertise through Advertising Programs!

Becoming an advertising expert or professional can be one of the interesting tasks and ambition of an aspirant. It takes time to learn the professional aspects through varied undergraduate, postgraduate and other advertising courses. One should understand the significance of gaining skills and industry-relevant knowledge in the domain of advertising.  

1.       1.       The Principles of Market & Social Research

It helps aspirants to develop the knowledge and skills required to plan, undertake and present results from market and social research, and to understand and use other information sources within this process. The role of the unit is to provide the platform upon which later units build.

2.       The Practice & Context of Market &Social Research

This seeks to ensure that candidates develop an understanding of the theoretical and scientific principles which underpin market and social research, and how these impact on research in practice. Central to this unit is the concept of ‘fitness for purpose’.

3.       Analysing & Interpreting Quantitative Market & Social Research Data

 

It provides aspirants with both the detailed knowledge and the skills to interpret and report on quantitative market research data. It therefore builds on the exploration of quantitative data gathering techniques.

5.       Qualitative Market & Social Research Data

It includes with both the detailed knowledge and the skills to interpret and report on qualitative market research data. It therefore builds on the exploration of qualitative data gathering techniques.

6.       Case Studies in Market & Social Research

It helps aspirants to develop a holistic approach to problem solving using research-based intelligence. It encompasses the research process, from research brief through to the research proposal focusing on the management of the research process and analysis of the choices and decisions.

 

Key Roles and Responsibilities of an Aspirant in the Domain of Advertising

·         Creating the Press Ad

·         Writing headlines and Body Copy

·         Writing a Direct Mail

·         Writing a Television Commercial

·         Writing for Radio

·         Writing for Multimedia

·         Writing for In-shop Media

·         Outdoor Media

School of Ad, PR and Events under the umbrella of AAFT has been imparting good knowledge and skills to the legion of passionate aspirants under academic excellence. It is one of the oldest advertising institutes in Noida that offers undergraduate, postgraduate, and diploma courses.