Leaflet Distribution Tricks That Really Work

Posted by Ian Simpson
1
May 26, 2016
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In this age of internet, less number of people use leaflet advertising. No doubt, internet provides a fast medium of advertisement, but using leaflets can prove to be very beneficial for many businesses, provided the leaflets / flyers distribution is done properly, by targeting the right people. In this article by Prestige Creative-the best company for estate agent leaflets, we will read the best ways to make leaflet marketing more effective and get the most out of our efforts.


Research and plan accordingly

Before you start designing your leaflet, you need to do some planning and research and ask yourself some questions like-Who is your target audience? What are the demographics of your target audience like? What’s the location of your target audience? What would your target audience expect?


Leaflet Distribution – device a good plan

One of the main challenges of leaflet marketing is- distribution. Without proper planning, your leaflet marketing can fail badly and lead to wastage of resources, assert the experts at Prestige Creative-the most preferred company for estate agency leaflets.

You can avoid this by understanding your leaflet marketing specifics and chalking out a good plan.


Hand out leaflets in the street

If your target audience is in the town, consider handing leaflets to passersby. You can even hand out leaflets at trade shows, exhibitions, or events. For better results consider screening the people by first talking to them before handing them a leaflet to gauge interest.


Place inside packaged orders

You can either place leaflets inside packaged orders or apply this method to customers shopping in store. Design leaflets specifically for this purpose, with promotional offers such as latest sales / discount or a leaflet to raise brand awareness further.


Collaborate with complementary businesses        

Finding a complimentary business is one of the best ways of distributing your leaflets. You can ask them to put your leaflets inside carrier bags or beside the tills, the options are many. This is a very good method of building business relationship and ensuring your flyers reach the right people.


Support / Sponsor an event

By sponsoring an event such as a charity music event you might be able to take advantage of the opportunity to distribute your leaflets to the attendees through hand to hand distribution or by using a display table.


Get innovative

If your business is aimed at children then you must try going to children’s parties and at the end of the parties give them a helium balloon, attached to which will be a business card sized leaflet that will have all the promotional details on it. Children will absolutely love it and your purpose will be served. Parents will also inevitably read the tag on their child’s balloon, which will be a win-win situation for your business.


Marketing, especially print marketing is an art that requires lots of creativity and right planning and thinking. So, if you are in real estate business and want to make the most of print marketing strategy, then contact Prestige Creative for the most creative and eye catching estate agents leaflets that will grab your target audience’s attention and help you boost your business.

For more information, visit-http://www.prestigeprint.biz/

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