Lead to Account Matching for Lead Routingby Robert D. Bowling Article Creator
Santa Clara, CA (Tuesday, February 6, 2018, 5:00 Am PST) - Organizations and enterprises are continuously evolving and looking for ways to improve lead routing. Salesforce Lead router has never been functional enough to fulfill complex lead assignment requirements. Vyakar has created an incredibly sophisticated and intuitive lead management software, as a result, Salesforce lead routing can be configured in few easy steps for faster and better results.
With lead to account fuzzy matching, companies get yet another chance to increase conversion of leads into customers. What is it? Lead to Account matching uses algorithmic processes, a combination of data dictionary, machine learning, and natural language processing to determine if a lead is good match with existing accounts. What makes this process unique is the fact that results for a query are returned according to likely relevance with other factors such as geography, email domain etc.
It is important to mention Vyakar’s lead to account matching algorithm is able to match all the existing accounts (not only the first match found) and then pick the most relevant one. Vyakar’s lead matching offers incredible performance and flexibility for corporations and enterprises to be able to deploy custom lead management solutions more efficiently. Even smaller businesses can benefit from Salesforce lead management performed by a well-structured software. What makes the software so beneficial is its highly customizable nature. A business can create custom API based on specific deployment requirements and adapt the software based on its needs and preferences.
Lead to Account Fuzzy matching software from Vyakar uses a special algorithm that consists of tens of thousands of data points and rules to enhance user experience. For example, the algorithm ties email web domain to email domain, and thereby to the corporation itself. Also, it eliminates suffixes and other characters that tend to make the search more complicated. An amazing advantage of Vyakar’s software is its ability to recognize whether the name of a company and its acronym are the same. Due to all these actions and many others, the entire salesforce lead assignment process becomes significantly easier.
Another important thing to mention is that software is programmed in such a way that matches with a geographically closer account in instances when multiple locations are available for the same account. Of course, companies can opt out of this feature. This only demonstrates the versatility and flexible nature of this easy-to-use software.
The entire lead to account matching process offers unlimited possibilities and it is performed in a fast and secure manner for maximum effects.
About Vyakar: Vyakar is a Santa Clara, CA based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.
Created on Feb 8th 2018 05:03. Viewed 622 times.
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