Lead Generation Scenario in APAC Region
by David Jones Digital MarketorGoing through major changes, above all, digital, and social, lead generation nowadays means focusing on finding and maintaining lasting relationships with consumers. We dive into knowing how businesses in Singapore - one of the APAC regions, generate leads to drive sales leads for long -term success:
This strategy is about contacting your target prospects individually. It does not require any third party or an intermediate medium; This tactic usually involves reaching prospects head-on. You can engage directly with your target prospects and measure their interest through live chatting, forums, etc.
To start with, you can build a team of experts who will be able to respond to any queries or doubts your prospects may have. It should be done in a way that works towards building their interest in your brand until you can finally convert them into paying customers. The key is to be as real as you can be by going out there to tell them about your brand, what it has to offer, and why they would be better off with you.
According to a report produced by HubSpot, content marketing has the greatest commercial impact on APAC businesses for the top generation. That’s why APAC marketers constantly review and measure their KPIs to make sure they’re doing everything right. Ryan Bonicci, APAC marketing director at HubSpot suggests “If you’re writing a blog as part of your content marketing efforts, make sure your strategy includes optimizing your content for organic search by taking of solid keyword research ". At its heart, your content marketing strategy should be based on relevant topics that offer a solution to targeted prospects and position itself as the best in the race. Also, not forgetting to promote and distribute content through various sites, social media platforms, and email marketing are some of the CRO hacks that follow. Remember to engage your audience at every stage of the funnel, answer their queries, provide advice, and educate them about your brand and how it can change their lives.
Instead of relying on trends, APAC businesses look within their individual companies to find out what works for them and what doesn’t, making their strategies more effective and practical.
Market your Brand on
From establishing partnerships, gaining leads, to creating brand awareness, LinkedIn has got it all. An important business-centric platform, LinkedIn is a fantastic space for driving new business leads, through the right marketing strategy. More than 80% of social leads for B2B are generated on LinkedIn and it also beats all other social media platforms. Start with:
Defining your goals
Optimizing your search
Publish engaging content
Use rich media
Sponsor your post
Create ads on LinkedIn
Using analytics on LinkedIn
Have a well -planned plan to make sure you reach the right people and establish meaningful connections
Using Cloud Telephony
Companies have started moving from their legacy phone platforms to cloud telephony for the cost effectiveness and convenience offered by the technology. This not only helps to offer a better customer experience but also increases the efficiency of sales people. When combined with some cloud telephony tools and tactics can help you:
help you keep track of missed calls and can be distributed to the appropriate channel
Be more flexible
Measure your Salesforce
Answering questions on Quora can make a big difference because it will give you a voice that your followers can trust. Remember that before you can continue chasing leads, you must be an active member of Quora and better understand the community. This will give you clarity on what to look for and what your followers can remove from your offerings.
Remember to spend your time preparing detailed answers to the questions; Also, keep it to a goal that you yourself have established on the platform.
Try Guest Blogging
Another useful tactic is the guest blog to drive leads. Getting traffic and listening to yourself can be a difficult task to accomplish, especially if there is too much noise there. It’s important to notice before people even stop to listen to your offer. To get leads through visitor blogging you need to:
Direct visitors who come for consuming your content to your landing page. This needs to be done in a very tactical manner so as not to get into desperate or over-revolt.
Only guest blog for a trusted website. This is not to say but choosing a website that is unreliable or respected enough can get you started on the wrong foot.
Create valuable, high quality, and relevant content.
Make sure your content is unique and not taken from other blogging sites.
Importance of CTA
(Call to Action)
Your lead generation efforts and strategy are worthless if you don’t call your targets action. Prompt your visitors to take the action you want them to take by placing a CTA button on your landing page or at the end of your blog or video. Some examples of this are:
Free trial sign up buttons
Add to cart buttons
The whole point of having a CTA is to encourage visitors or prospects to do what you want them to do and convert them in the process.
Listed above are some of the important strategies for you to incorporate, by considering them you can ensure your business is always on the right path to growth and expansion. Times and inventions can be constantly changing, but it’s important to remember core values and how they can make your customers ’lives more meaningful.
Created on Mar 30th 2021 08:45. Viewed 245 times.