Launching An App In Private Beta

by Ankit Kharola Digital Marketing Manager

There are two distinct types of beta tests - private (closed) and public (open) tests. These two types of tests offer two different kinds of experiences. There is a lot of preparatory work that happens before launching an app in private beta for an iOS app or Android app. 

The main aim of private beta testing is real user exposure and an on-hands review of how ‘real users’ feel - when they make use of your mobile app. 

Private Beta tests are limited in nature and designed to gather feedback from a selected group of users and match the target audience of the product. The purpose of these tests is to find bugs so that they can be fixed or managed before the app gets launched. It helps to obtain general product impressions from potential clients. 

Moreover, the testers need to sign a non-disclosure agreement because of the secrecy about the product and features.  


You can relate it with a pre-launch or soft launch for your app that gives early birds the chance to try it out. It tells you of the part which needs fixing, changes, removals, and absolute removal as the actual aim of this phase. 

Improve your App with Feedbacks 

Beta testers use your app for a period of time – consistently though – and come back to you with reviews or reports containing complaints, issues, bugs, or feedback about the mobile app. 

It enables you to make specific ideas faster, validate that your mobile app is going in the direction as planned. Find if it meets any immediate user needs, and the features integrated into the design of the app is worth it. What they necessarily need to do is indicate relevant issues that can help improve your app.

In order to carry out the beta testing successfully, take the following steps: 

Decide on the Number of Testers 

Decide on the number of engaged beta testers. Not all testers will give valuable feedback. It is easier to tell that everything is ok but not that easy to provide feedback. 

It is suggested to get 100-300 testers to make sure the app works well, before launching it. It is advisable to get a sufficient amount of mobile app and not an overwhelming amount. 


Decide on the Right Type of Testers 

The kind of goals you intend to attain at your testing phase will determine the type of testers you will set out to look at. The type of person selected as a tester depends on background and experience. 

If you are looking out for corner-case bugs, intending to get feature requests, or just building a set of early users, or maybe conduct PR, whatever your aim is, there are different types of testers for different aims.

Technical beta testers are the group of testers that specialize in finding bugs and getting back to you with constructive reviews while the Marketing beta testers help you discover the perception the mobile apps give in terms of its interface, user experience, and design leaving out eye-opening feedbacks for bugs.


Decide on the Persona 

You have developed user personas during the planning phase of the mobile app development process. You need a persona when looking for beta testers. You need additional points at this point in time. 

You need to ask questions such as the goals you need for the beta-testing phase. Find out whether a feature test is required or not. Do you need to discover bugs is also important to ask? Find out the skills required to build the persona. 

Places for Finding Beta Testers

At times, developers search for testers in the wrong direction and wrong places but finding testers for free is much easier than most people realize. For example, testers are all over social media and can be found using specific hashtags such as #Betatesters, #Testmyapp, and #Indiedev. 

Find testers on certain websites like Reddit, Betalist, Erli Bird, Quora, StartupList,, Hacker News, Beta Bound, Beta Family, AppStorm, and Killer Startups.

Without much ado, plan and conclude on the type, and a number of testers for your app. Set out your aim, let the testers know them and give them a little tip or token so that they always bear it in mind, the next time. You will get to realize them as part of the success of your app later in the future.

Give Testing a Timeframe

The duration of the beta test must be taken care of. Beta testing must have a definite time plan. However, the testers must have enough time to test all the features of the app and find out all the issues. 

The time for which the beta test will continue will depend on a number of factors such as goals, resources, number of test phases and tester limitations. 

Keep the Testers Engaged 

Once you have developed the beta tester persona, and you have successfully found a tester, and the app is distributed with instructions on what is expected. Make sure that the process delivers results as per your expectations. 

Take the valuable input and motivate them to use your app and share the feedback. You can offer incentives in the form of codes and get the premium features free. This way you are not spending any money and encourage the testers to more time with the app and give valuable feedback. 


Streamline your beta testing process to ship better mobile apps. You must endeavor to improve your app with valuable feedback from the testers. Decide on the number and type of beta testers. 

Develop a persona for a beta tester and select suitable candidates. Find the testers in the right places. The testing process must deliver as per expectations. Offer incentives to testers in the form of free premium features and encourage them to give feedback. 

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About Ankit Kharola Innovator   Digital Marketing Manager

19 connections, 0 recommendations, 52 honor points.
Joined APSense since, September 24th, 2019, From Delhi, India.

Created on Jan 29th 2020 05:18. Viewed 876 times.


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