Launch Products Virtually with Powerful Live Webcast

by Tyler C. Digital Marketing Specialist
Virtual product launches are becoming increasingly popular. With the ability to live stream events virtually, you don't need a large conference hall to launch a software or hardware product. In fact, many product marketers have already switched to this medium for launching their products. Virtual product launches are just as powerful and even more interactive with the ability to include live chats with viewers.

Product Launch Webcast
There are many advantages to live webcasting. 
A few examples of benefits include:
  • immediacy, 
  • control, 
  • transparency, 
  • and cost. 

If you are looking for an interactive experience between you and your attendees there is no better way than live webcasting. As opposed to broadcast that can be delayed by days or weeks before it reaches viewers' screens, when you webcast your event it will reach users instantly. What's more, if you want to add on-the-fly testimonials, polling questions or even video demonstrations all in real-time then live webcasting is for you. The feeling of excitement during live events cannot be matched by anything else - when you're talking face-to-face with thousands of excited members in real-time that's just electrifying!

Virtual Product Launch
People who are in charge of marketing or selling products online may want to learn more about Virtual Product Launch. When you launch your product virtually, it does not need to be at an event in person. Online events have grown tremendously in popularity and reach over recent years. You can launch your product virtually through live webcasting services. With live webcasting, you can either do self-hosted or remote hosted sessions. This is easier than trying to organize an on-site event because it requires far fewer components for you to put together.

How to do a Product Launch Live Stream
So how do you have an event without having an event? Using technology, it's easier than ever before!

There are many good tools to use for live streaming. OBS is free and probably one of my favorite streaming tools. If you want more features, vMix is free for 60 days and includes some very cool features that can really help make your product launch presentation more polished. There are plenty of other options out there too. You just need to do some research on which tool will work best for your needs.

Don't forget that there are many professional webcasting services available so that you don't need to dive into all these technical arrangements yourself in planning one. In fact, behind-the-curtain actions for a virtual product launch can be technically challenging if you are not used to them. 

Start making plans now to use virtual events in order to scale up your marketing efforts and reach new customers around the world!

Key Takeaways for Successful Product Launches
Live webcasting is an excellent way to engage and capture your target audience. If you are looking for an alternative to doing it live at a large conference, you may want to consider doing live webcasting. You can have any audience size at any time! This will allow you to connect with people who might not otherwise be able to be there on launch day. Furthermore, recording videos of your webcast can be done and shared after your event in order to re-live that day and share those moments long after it's over.

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About Tyler C. Junior   Digital Marketing Specialist

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Joined APSense since, June 17th, 2021, From Singapore, Singapore.

Created on Jun 29th 2021 06:59. Viewed 172 times.


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