Launch of Homee Marketing: Digital marketing company for construction businesses

by PRC Agency PR

Homee Marketing, a new digital marketing company tailored to the building and construction sector launches this week, bringing growth opportunities to businesses locally in Australia and around the world with its unique online marketing offering.

Using the internet as a professional tool within a company may seem obvious to some, however according to the Australian Government's Bureau of Statistics, only half of Australian businesses are currently using the internet to identify new opportunities.

Homee Marketing's mission is to empower and strengthen businesses specifically in the building and construction sector; home-builders, kitchen and bathroom renovators, roofing contractors and the like. The aim is to help these businesses to recognise their potential by developing and maintaining an effective online presence, attracting and retaining genuine customers and business leads, and most importantly, translating these into sales.

Founder and CEO of Homee Marketing, Akila Madusanka, said the importance of a positive online presence is invaluable, and Australian businesses can no longer afford to shy away from investing into it.

"Not having a website, social media account and a high SEO ranking is a wasted opportunity and damaging to business growth. I understand that some business owners avoid having an online component to their company, but I believe that is fear of the unknown. Development of a website and digital business strategy is essential in 2015, and we're all about providing businesses locally and globally with affordable solutions that they can easily understand, and that will show tangible results in no time," Akila said.

Homee Marketing establishes, assesses and strengthens its clients' online presence, and then turns traffic into revenue, customers and profit.

Measuring the traffic, interest in specific parts of the client's website and time spent on the page are all items that Homee Marketing measures through website analytics, giving clients a behind-the-scenes look at what their customers are most interested in, and where they're spending the most of their time on the business' page.

Creating an SEO-friendly content strategy is also part of the offering that helps to bring businesses a high-ranking placement in search results – it's a strategy that is essential for companies of all sizes. It's an extremely cost-effective way to maintain visibility online, and is an important part of the foundation of a strong online presence.

Researchers from the GlobalWebIndex say there are more than 2 billion social media users across the globe, and that the average user spends approximately 2 hours and 25 minutes per day on their accounts. Consumers are interacting with brands and businesses every single day, so it's imperative for competitive businesses have a social media presence. Homee Marketing's team of social media experts analyse target markets and engage with them on your behalf, through re-tweets, shares, likes and comments.

Homee Marketing has also identified that a key way for businesses to connect with their audience and improve return on investment is through email marketing campaigns. The team of experts develops and implements tailored strategies designed to appeal to target audiences. All clients are provided with a detailed report that tracks the effectiveness of the campaign, including which recipients followed links from the email that delivered them to the business website, where they clicked and who converted.

Homee Marketing prides itself on only working with potentially successful business, and guarantees return on investment.

For further information, visit www.homeemarketing.com or contact: