Latest PPC and SEM Trends 2019

by Team Koderey Digital marketing institute in delhi

Latest PPC and SEM Trends 2019

1. Expect More Automation and Human Intelligence

Let’s be clear on this, automation is already making inroads when it comes to PPC marketing. If you have been keen with 2019 trends then you will realize that the search engine has already made major strides in this. For instance, Google is placing ads suitable for everyone thanks to automation.

2. Amazon Impressive Run with Ads

Given that Amazon has a net worth of over $1 trillion, there is no doubt that the e-commerce platform is on a winning streak. This further proves that Amazon is a force to reckon with especially when it comes to PPC marketing. You should note that it has so far captured the attention of Google, Facebook, and Bing when it comes to the placement of ads.

3. End of Keyword Era, Focus on the Audience

For decades, the use of keywords has been the main feature when it comes to marketing via search engines. During this period, marketers have had to juggle the best strategies to capitalize on this parameter. Well, seems this era is almost coming to an end in the scope of marketing.

4. Spot for PPC Marketers

With the fuzz of automation and audience targeting, PPC marketers may have a cumbersome time figuring out their role in this scope. Come 2019, the PPCers will be expected to manage the accounts in order to deliver the expected output. This implies that tasks such as query mining, and testing, and serving will be overseen by the experts.

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5. Diversification of Advertising Channels

With over 150 content delivery and marketing channels in the market, it is likely that brands will change diversify their strategies. This is given the fact that the market is quite lucrative thus the need to make the best on all opportunities.

6. Superb Ads

In 2019, the expectations are high when it comes to the creativity, formatting, and nature of the ads placed. Given that most firms are looking to make maximum profits via clicks, it is given that the ads will be mind-blowing. Moreover, it will be seen whether the marketers will adopt one or two headlines on the ads.

7. The launch of New Ad Types and Features

This list wouldn’t be complete if there wasn’t room for new and types and features. Basically, global PPC marketers are gearing up to establish mind-blowing advertisements to woe more users and clients. For instance, it is expected that there will be more localization and use of conversion-user strategies for marketing management.

8. Branding

As much as more emphasis is placed on ROI, brands are expected to come out strong in order to remain relevant. This means that marketers have to put their best foot forward to promote loyalty among users. Well, serious brands will push for ads on video streaming platforms and incorporation of low generic keywords.

9. Remarketing

The act of reintroducing seen ads to people is no new phenomenon in this market. Basically, marketers and brands will be seeking to push for the products through this strategy. However, you may find a difference when it comes to the need to maximize profits.

10. Not Forgetting the Use of Videos

Subsequently, marketers cannot ignore the use of videos as they will also take center stage in this platform. Various brands will have to leverage on the expenditure of posting the video ads. This is similar to the case of YouTube.