Latest: How to Optimize E-Commerce Marketing during Lockdown Crisis?

by Sonali Melen Digital Marketer & Pro Blogger

Description: The COVID-19 pandemic has rendered many industries toothless. Online retail is one of those sectors. In this article, we discuss how e-commerce marketing must be optimized during this crisis.

How to Optimize E-Commerce Marketing during Lockdown Crisis?

If you used to run an online retail business with your niche website, these days must be becoming increasingly hard to get past. All businesses are facing tough times, especially those small in size that do not have the resources to survive such a long period of inactivity.

In this time, you might find a field like e-commerce marketing to be pointless. In fact, what really is the point of marketing products in a time when you’re not even able to deliver products, let alone the fact that most people are not interested in buying random leisure commodities.

There is no point in promoting products during a pandemic, and you shouldn’t. However, this alone doesn’t mean you have to stop marketing.

Even during these tough times, marketing should continue. In this article, we discuss how you need to optimize your e-commerce marketing plan during this lockdown.

Build an Inbound Marketing Plan

Since this is a lockdown, you must have some time on your hand. If people won’t buy your products, atleast they can get to know your brand and become keen followers.

Whether it’s through organic social media building or SEO traffic, you need to ramp up efforts to increased earned traffic. Write long articles which can bring in good streams of traffic to your online retail website. Create a social media strategy which attracts audiences and makes them follow your brand on social media. Increase top-funnel engagement and wait for the lockdown to lift and loyal followers to emerge.

Tailor Content According to Audience’s Emotions

As a small online retailer, there are not many things you can do to help people during these tough times. All that is really in your power is helping your audience with good content. During these times, try to create content that touches a nerve with the target audience. Reassure people, motivate them with posts that remind them of normalcy and help them come through this crisis. By doing so, you will create a truly loyal following for your brand which will bring unprecedented growth once the lockdown subsides.

In Conclusion

If you run an online retail business and are wondering how these few weeks and months will unfold, you are not alone. Many small businesses have been punctured by the pandemic. The crisis doesn’t exactly stop digital marketers from doing their job. In this article, we try and cover how e-commerce marketing must adapt during these difficult times.

About the Author - Mahendra Singh is an online retail entrepreneur and digital marketing expert with more than a decade of experience running a business. When he’s not busy with work, he writes guest posts for major brands in the digital marketing domain such as DelhiCourses.in, the best place to take up a digital marketing training in Delhi. 

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Created on Apr 15th 2020 05:53. Viewed 398 times.

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