Every seo firm should be updated with changing factors that Google pay more attention while ranking a website. Some of the latest factors include your presence in the social media. Number of likes in the facebook, Pin in the Pinterest, twits in the twitter etc, all matters a lot. Besides Google gives much priority to Google+ followed by facebook in ranking. Hence we all need to have one Google + account and keep them updated very often to be liked by Google.
Second aspect which still counts to be
the favorable factor for Google ranking is brilliantly written content
with sensible images, videos Etc. You need to be consistent with
publishing more and more quality content, adding more & more media
including appropriate video and images. 
One must remember that Google does not rank website, it ranks WebPages. Hence in each page appropriate Keyword and keyword Phrase should be used and content should be written focusing those keywords and keyword phrases to give more meaning to the page. Images, graphs & videos should be used wherever required.For more information contact Seodoyen.
