Large Format Printing One Color

If you are going to invest in a large format printing product using just one color that color will have to be black. The good news is that now there are many shades of black, so that now more than ever, black and white large printing format can be more exciting than ever.

Corporate Color Printing Inc. has, for over 25 years served startups, small, medium, large and globally recognized brands. A large part of the printing we do involves Large Format One Color Printing for our clients.

If you are planning on a large format print product using just one color, you have to consider a number of things. First, the selected color will be black, but you can play with many shades of black. Second, if you think it will help, you can add color by using a different colored paper or substrate of choice. Third, you have to consider your image, copy and fonts.

Studies show that in large format printing, the image is what 70 percent of people look at. The remaining 30 percent look at the headline or slogan of your large format printed product.

If you are doing a one color poster, you have one other option: Highlight contrast. This can be done best in a black and white image. This is why black and white is the most stark type of photography possible. It forces you to see the image.

If you can afford to invest in a good photographer, it would be best to do so. There are many things you can do with black and white photography. If you have a low-light image, there will be shadows. However, the shadows can project power if done right. The play of shadow on black and white images can convey great emotion, action and sheer purity in its starkness. It has a classic quality that color photography will never have.

A good photographer will understand the importance of contrast in black and white. He will understand that a shot of light across the image can create texture and depth. Low light can reveal subtleties that would go unnoticed in color images. Shapes, patterns and irregularities stand out very well in black and white.

Also look for patterns, shapes and irregularities in these are stand out in a black-and-white photo. A black and white large format print can be very successful in a marketing strategy, provided it fits in well with your goals.

The same principles in black and white, large format design apply to color. You must think of what you are promoting, the attitudes you want to change or endorse your message.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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