Know the Surprising But True Facts about Promotional Products

by C2B Promo VP of Marketing

You can term your hardcore operations or physical infrastructure as the backbone of your company, but when it comes to the life giving organ, it would always be client equity. Client equity can be easily measured by the loyalty of your customers. Higher the brand loyalty, higher would be customers’ equity. Now it is not only a great service or product that fosters such strong business relationships; there is an evident need of finest quality customer services and marketing tactics. With the help of advertising tactics, including distribution of promotional products at special events such as exhibits, trade shows etc.

With the combination of these products and some amazing out of the box marketing strategies, one can retain their customers and also gain a major section of targeted audience. Usually, these products are customized by printing the name of the company, brand or company’s logo on the products. Moreover, these products can further be customized according to any special event or occasion. One can choose from a plethora of categories after researching about the targeted audience and their intended needs. But just like all other concepts, there are some surprising facts associated with promotional items. Want to know about them? Then, keep on reading.

#1 On an average, out of every ten consumers, eight own at least one promotional item.

#2 Out of these people, at least fifty three per cent consumers use the promotional item once in a week.

#3 Out of every ten consumers having promotional items, six of them keep these items for two years.

#4 If you are worrying about usability of the promotional products, only one person from five would throw away an unwanted promotional item.

#5 According to a survey, before getting a promotional product, 55 per cent of people were involved in business with the advertiser. And this number spiked up to 85 percent after receiving the promotional gift.

#6 With a staggering number of six thousand various products for promotions, the one that generates the most impressions are bags in the U.S.

#7 According to historians, the first ever promotional product was commemorative buttons that were used in the year 1789 when George Washington was elected as the President.

#8 6 months is the average time for which consumers use the promotional products

With that being said, these facts bring the importance of promotional products. So invest in good quality promotional merchandise and see your brand reaching the zenith of success.