Articles
Know More About SEO
by Pramod Maloo Founder of Kreative MachinezThe World Wide Web offers a host of opportunities to businesses to reach out to their customers. Search engine optimization or SEO is one such method which can be used to make a website more accessible to a search engine. Read on to find out more on this.
People who are using the internet generally do not go through all the pages of search results. Users tend to visit those websites that appear earlier on the search results page. Due to this reason, one must maintain proper search result ranking in order to attract more website traffic. Search engine optimization is the process that affects the visibility of a website or web page in a search engine’s organic search results. It may target image search, local search, video search, academic search, news search and so on.
History
Optimizing websites for search engines began in the mid 1990s. Gradually website owners started realizing the advantages of having high ranking and visibility in search engine results. According to Danny Sullivan, an industry analyst, the phrase “search engine optimization” came into use in 1997. Over the years, SEO has evolved a great deal and has become a popular aspect of online marketing.
Methods
Indexing: The major search engines like Google, Bing and Yahoo! employ crawlers to find pages for their algorithmic search results.Search engine crawlers take into account various factors when crawling a site.
Enhancing visibility
Different methods can be used toincrease the visibility of a website in search results. Cross linking between pages, writing content using frequently used keywords and URL normalization are some of the methods employed to improve the visibility.
Benefits
SEO offers a host of benefits, some of them are discussed below.
Maintaining competitive advantage in business: In this modern day business world of intense competition, it is of paramount importance to stay a step ahead of one’s competitors. So, it is crucial for a business to have a strong online presence and an effective SEO strategy can help a great deal in this regard.
Increased website traffic: It helps to bring targeted website traffic. Under this strategy, one’s web presence and content is customized keeping in mind the customers’ search behavior and needs. This results in better conversion figures and higher profits.
For branding and marketing: Popular search engines like Google and Yahoo! offer a great platform for businesses to build brand equity and increase the visibility of their goods and services. Moreover, having a decent search result ranking will make a brand more trustworthy in the eyes of the customers. By hiring a reliable SEO Kolkata firm, a business can harness the benefits of this strategy.
Tracking: There are various analytics tools available that help marketers to track the performance of an SEO campaign across different parameters. This kind of performance tracking helps them to steer their marketing initiatives in the right direction.
Return on investment: Organic listings are free and unlike pay per click advertising and AdWords one does not need to incur any costs. Hence, with a very small investment towards SEO, one can see significant results. Due to this, one can get high returns on investment.
Author Bio: The author of this article takes a keen interest in the field of online marketing.She offers useful advice on SEO services Kolkata firms.
People who are using the internet generally do not go through all the pages of search results. Users tend to visit those websites that appear earlier on the search results page. Due to this reason, one must maintain proper search result ranking in order to attract more website traffic. Search engine optimization is the process that affects the visibility of a website or web page in a search engine’s organic search results. It may target image search, local search, video search, academic search, news search and so on.
History
Optimizing websites for search engines began in the mid 1990s. Gradually website owners started realizing the advantages of having high ranking and visibility in search engine results. According to Danny Sullivan, an industry analyst, the phrase “search engine optimization” came into use in 1997. Over the years, SEO has evolved a great deal and has become a popular aspect of online marketing.
Methods
Indexing: The major search engines like Google, Bing and Yahoo! employ crawlers to find pages for their algorithmic search results.Search engine crawlers take into account various factors when crawling a site.
Enhancing visibility
Different methods can be used toincrease the visibility of a website in search results. Cross linking between pages, writing content using frequently used keywords and URL normalization are some of the methods employed to improve the visibility.
Benefits
SEO offers a host of benefits, some of them are discussed below.
Maintaining competitive advantage in business: In this modern day business world of intense competition, it is of paramount importance to stay a step ahead of one’s competitors. So, it is crucial for a business to have a strong online presence and an effective SEO strategy can help a great deal in this regard.
Increased website traffic: It helps to bring targeted website traffic. Under this strategy, one’s web presence and content is customized keeping in mind the customers’ search behavior and needs. This results in better conversion figures and higher profits.
For branding and marketing: Popular search engines like Google and Yahoo! offer a great platform for businesses to build brand equity and increase the visibility of their goods and services. Moreover, having a decent search result ranking will make a brand more trustworthy in the eyes of the customers. By hiring a reliable SEO Kolkata firm, a business can harness the benefits of this strategy.
Tracking: There are various analytics tools available that help marketers to track the performance of an SEO campaign across different parameters. This kind of performance tracking helps them to steer their marketing initiatives in the right direction.
Return on investment: Organic listings are free and unlike pay per click advertising and AdWords one does not need to incur any costs. Hence, with a very small investment towards SEO, one can see significant results. Due to this, one can get high returns on investment.
Author Bio: The author of this article takes a keen interest in the field of online marketing.She offers useful advice on SEO services Kolkata firms.
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About Pramod Maloo 
Founder of Kreative Machinez
47 connections, 0 recommendations, 162 honor points.Joined APSense since, May 10th, 2013, From kolkata, India.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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